Mediaboss Marketing

With the rapid proliferation of social media networks, it is very important to have the right communication channel for every business to grow. The choices seen endless: Tumblr, LinkedIn, Facebook, YouTube. But which social media network you should choose is the big question?

Though every social media channel will help to boost your companys inbound marketing strategy, you need to choose a channel that maximizes the benefits with minimal costs. The type of social media marketing you should choose for your business completely depends on the depth of your brand message and the demographics of the group being targeted. For this, it is important to analyze the age, interests and other characteristics of companys target market.

Why LinkedIn?

In case, if you want to boost your B2B businesses, LinkedIn is the ultimate social media network you should turn to. Today, LinkedIn is considered as the worlds largest business network with 300 million users in more than 200 countries. LinkedIn is considered as the extremely powerful tool for B2B businesses that allows you to identify and connect with influential persons in specific organizations and industries. Once you were connected, you will get an opportunity to interact with any individuals, source new business deals, share industry expertise, enhance business connections and many more. The more first degree connections you hold, the more professionals you can interact with just a click away.

What is LinkedIn Premium?

The basic features of LinkedIn are absolutely free. With the free version of LinkedIn, one can view and search for full profiles of connected people only. However, people who upgrade their account to LinkedIn Premium will get a cluster of added features that are not available through free account. The features includes the ability to message and view the full profiles of people to whom you are not directly connected to, ability to generate lead lists, advanced search functionality, save searches and much more.

Who can be benefited from LinkedIn premium services?

LinkedIn gives an opportunity to everyone starting from freelancers to fortune 500 companies to connect, engage, market and enhance their business ideas. As it offers premium services for job seekers, recruiters and sales professionals, any business can switch to LinkedIn premium services.

Features of LinkedIn Premium services

The most important features of LinkedIn Premium services are as follows:

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