Mediaboss Marketing

Section 1: Getting Started - Introduction to SEO 1 10:48

A brief introduction to SEO, with a video from Matt Cutts, head of the webspam team at Google. This content also includes the split between paid and organic traffic, click-through rates based on search positioning, the anatomy of a search result and a brief history on changes to the search engine algorithm over the last 10 years.

***Content mentioned in this lecture***

Matt Cutts, "Does Google Consider SEO to be Spam?" http://bit.ly/MPsEek

Google Algorithm Change History from SEOMoz http://bit.ly/17kGkxY

Google SuperBowl Commercial: Parisian Love http://bit.ly/1ikAGv4

A quick, high-level summary of search engine optimization, and the factors that are most important. Also included is a hilarious video of the difficulties that SEO agencies often run into with their clients.

***Content mentioned in this lecture***

I want to be #1 on Google for Credit Cardshttp://bit.ly/PvNsZ9

A summary of on-page optimization, aka the "stuff" on your webpage. Content includes examples of common mistakes people make when they first start learning SEO regarding their on-page optimization. This is often called "designing for search engines".

Go here to read the rest:
SEO Training: Learn SEO Guidelines and Best Practices