Mediaboss Marketing

I recently came across an interesting article in theWall Street Journal that made me want to pack my bags and head for a historical experience, plentiful sunshine, and powdery beaches. The article discussed the city of Vigan, which is regarded as oneof the regionsbest-preserved Spanish colonial towns. In fact, its now a Unesco World Heritage site that was recently selected as one of the New 7 WondersCities.

Thanks to a clever marketing campaign that includes the slogan Its More Fun In The Philippines, there has been an increase on tourism to spectacular locations like Vigan from overseas travelers who may have never heard of the town previously.

This got me thinking. There has to be some talented content marketers in Philippines if theyre able to keep attracting a growing number of foreign tourists. So, I decided to do a little digging and I also discovered some rather interesting facts.

Out of a population of just over 100 million, there are almost 42 million internet users who spend roughly 21.5 hours per week online. Despite being one of the slowest countries in Southeast Asia for smartphone usage, 2015 could be a turning point. Thanks to cheaper brands (such as CherryMobile, StarMobile, MyPhone) smartphone penetration in the Philippines is expected to reach 50% this year. Overall, it appears the Filipino internet audience is the one of the fastest growing in Asia.

Theres going to be a lot of potential for businesses to capitalize on with this emerging digital market such as what the recent tourism marketing campaign as accomplished.

Because of this vital information and opportunity to tap into such a promising market, we at SEJ decided to seewhat kind of content is being discussed and shared in the Philippines. Following several hours of research, we compiled the following list of marketer blogs located in the Philippines based on subjective criteria like voice, content strategy, and quality.

If we forget to include a blog that you feel is worthy of this list, please feel free to add your suggestion in the comment section below.

Finally, the following list is no particular order. Enjoy.

Screen Shot Kaiserthesage Philippines Premier Online Marketing Blog 2/17/15

Jason Acidre is a Manila-based SEO strategist who has contributed for the likes of Moz, Search Engine Land, Intuit, Bloomberg Businessweek, Technorati, and AdAge. Jason also co-founded the online marketing agency Xight Interactive in 2011 and worked as a search marketing consultant for Doubledot Media Ltd.

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SEOlympics: Top Marketing Blogs of the Philippines by @albertcostill