Mediaboss Marketing

The Bruce Clay SEO Training course is the heart of this membership program. With more than 15 hours of instruction, this course is eye-opening for students at every level. Heres what youll learn.

Think of a website as the "weapon" you bring to the search engine ranking battle to compete with other companies and brands. Site traffic is the job of SEO, which helps you biuld your online presence and generate traffic and leads from the web.

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Expertise, authoritativeness and trustworthiness (E-A-T) are crucial to attracting and maintaining users. Learn how SEO works and how to apply it to increase your credibility.

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A website cant rank in Google if its not in the index. Find out how search engines work, what affects search results, and how to make sure your webpages get indexed so they can compete.

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Its difficult to do SEO unless you understand how websites and pages are constructed. Learn about various HTML components from an SEO point of view, and the why and how of adding images, links and body text.

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Picking the right keywords for your personas is one step in meeting a searchers intent. Find out more as Bruce Clay discusses how Google search works and where it may be headed, the importance of video, and how social media and SERP features can help you stand out.

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Learn how to do a content gap analysis, how to choose keywords, and how to optimize your website content so that people can find it in search. Also understand the benefits of site maintenance, the dangers of duplicate content, and how to ensure your SEO content is worth clicking and sharing.

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Search has gone mobile, and you need to know how to make sure mobile site visitors have a good experience on your site. Learn how speed is a ranking factor in search results, common errors to avoid, and how to display content and images.

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To rank high in Google results for searchers near you, you need to know how local search works, how to get local traffic, and how reviews, mentions and comments can set you apart from your competition.

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If you dont link to experts, and you dont have experts linking to you, then Google probably wont award you with high rankings. Learn why some links are spam, the dangers of buying and adding deceptive links, and how to build links and authority safely for SEO.

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Siloing a website helps establish you as a subject-matter expert, which helps you earn higher search rankings for your relevant keywords. Learn to make a site with a clear hierarchy, from the man who invented this foundational SEO technique.

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The technical aspects of SEO involve improving the back end of a site. Search engines need to be able to crawl and index your new and updated pages so users can find them through search. Know how to optimize your website properly and understand how your site is performing.

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Learn to recognize common spam tactics and how to avoid them. Find out what search engine guidelines and best practices you need to follow, and what not to do, to keep your website SEO friendly.

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SEOtraining.com Membership Complete SEO Training Experience