#TECH: Women take charge in the tech and social media world – New Straits Times
In conjunction with International Womens Day, three women share with NUR ZARINA OTHMAN their experiences in the tech and social media world
WHAT men can do, women can do just as well. This is especially true in the tech world today where many of the fairer sex are in the drivers seat, driving companies to new heights.
For Katherine Teo, the head of digital and social at M&C Saatchi, her journey in reviving a microblogging community platform called Dayre (pronounced Day-ree) into a vibrant one for women is a challenging but exciting one.
While many entrepreneurs avoid dying companies, Teo saw potential in Dayre.
When the previous owner of the platform decided that it was no longer viable to run it, Teo, through a company called Create Collective (a venture established by M&C Saatchi), bought it with six other partners.
I have been following Dayre for years. When I heard that it was shutting down, I felt a sense of loss.
As a user, I could understand its uniqueness and why people were drawn to it, says Teo.
She decided that the new Dayre would be for women only, giving them an inclusive, safe and supportive environment to express themselves.
We want to ensure that Dayreans (as Dayre members are called) can always trust Dayre to be a safe and conducive space for them to express themselves and have real girl talk, says Teo.
Since the makeover, the site has evolved organically to become a vibrant community of over 300,000 women who bond over bite-sized anecdotes of their daily lives.
With membership exclusively to women only, Dayre promises the freedom to share unadulterated thoughts and the option for members to decide who gets to read them without fear of trolling, unwanted attention or appearing on online searches.
The ability for users to share stories, unfiltered thoughts, experiences and secrets is what differentiates Dayre from other platforms, adds Teo.
She explains that other female communities target a specific group of women such as working mothers and entrepreneurs.
Dayre has always been a platform where women empower each other with personal stories and bond through common interests and passions.
Dayreans talk about the big and small moments of their day and life any topics that impact them or matters to them, and in any way they want to. Its authentic and unfiltered, explains Teo.
The Nanyang Technological University graduate says that apart from online perks of being in a members-only community, Dayreans also enjoy exclusive access to community events, dubbed the #DayreAFK (Dayre Away From Keyboard) initiative, to foster a strong community of women through events such as mum talks, beauty workshops, styling classes, career fairs, tea-tasting sessions and more.
SAFE SPACE
While Dayre was reinvented to give women a safe space to express themselves, another platform called Suppagood aims to empower women with the right tools to succeed in life, love and in their community.
Its founder, Sarah Lian, a Malaysian actress and television personality, says the platform wants to nurture talented women.
We aim to foster success in all facets of a womans life, from relationships to career to personal planning, emotional wellness and mental health. To do that, we collaborate with experts in different fields to educate, equip and give them the right tools to succeed, she says.
According to Lian, women are constantly being bombarded with standards and expectations, leaving them overwhelmed, tired, anxious and dissatisfied.
They thus seek connection, fulfilment and support.
According to Lian, this gave birth to Supparetreat, a brand under the Suppagood platform.
At Supparetreat, we offer space and guidance for women to look inward and seek answers to find purpose, happiness and peace, says the self-taught web designer and entrepreneur.
Lian conceived the Supparetreat brand based on her own experience as a woman trying to prove to herself and everyone else that she can.
In my personal life, Ive had my big hurt, a failed relationship that left me lost and stranded. I got caught up with things that didnt matter and tried so hard in a relationship that couldnt get past its first fight.
After the relationship ended, I engineered my own internal detox by taking myself out of my own head and listening to my heart.
I put my happiness first and surrounded myself with women whose perspective and support I trust, and thats when I realised how important it is to look within and decide what was right for me. Now Ive made a commitment to never lose myself again, explains Lian, who has a Bachelors degree in design and fashion communications from Ryerson University in Toronto, Canada.
With a handful of lifestyle coaches, Lian and her team created transformational experiences that have touched the lives of more than 300 women since January last year.
We are creating a community for women to come and explore, connect more deeply with themselves and each other, and in doing so, not only strengthen their own light but shine it brighter in their own homes, communities, and workplaces, says Lian.
POWERING REAL ESTATE
While Lians and Teos stories are all about empowering women, Marienne Tan has quite a different experience.
Tan is a senior search engine optimisation (SEO) manager at local property listing site, iProperty.com.my.
I work on maintaining iProperty.com.mys online dominance by providing monthly reports to highlight key organic search traffic data and competitive analysis, I also conduct training and hold workshops, she says.
The property site provides an overview of sub sale property demand using website user visits and property listings, the first demand data report in the country.
According to Tan, the real estate industry is a fascinating industry.
The level of competition is intense. Its about ensuring how one can stay ahead. Keeping competitors at bay is one of the many challenges, she says.
Tans advice to women who wish to venture into the field: Be ready to fail and be open to accepting failure. There are a lot of trials and errors and you must be open to trying new things if you want to stay ahead.
Her first few months in the real estate industry was very challenging as it was all about listings and garnering leads for agents, says Tan, who is an International Business Management graduate from University College of Technology and Innovation (UCTI) and Staffordshire University, UK.
One needs to keep going, she says, before quoting a line by Michelle Obama: There is no limit to what we, as women, can accomplish.
View original post here:
#TECH: Women take charge in the tech and social media world - New Straits Times
- 70+ PPC and Google Adwords Interview Questions and Answers for 2025 - Simplilearn - November 16th, 2024 [November 16th, 2024]
- Reframing SEO: Why training search engines is the new game in the age of AI - Search Engine Land - August 29th, 2024 [August 29th, 2024]
- Redefining SEO: How training search engines is shaping the future of digital content - Tech Edition - August 29th, 2024 [August 29th, 2024]
- SEO University Partners with Salterra to Launch Advanced Schema - WICZ - August 25th, 2024 [August 25th, 2024]
- SEO University Partners with Salterra to Launch Advanced Schema Course, Empowering SEO Professionals with Expert Training - Barchart - August 20th, 2024 [August 20th, 2024]
- SEO University Partners with Salterra to Launch Advanced Schema - openPR - August 20th, 2024 [August 20th, 2024]
- Top Websites to Learn SEO in 2024 - Analytics Insight - July 26th, 2024 [July 26th, 2024]
- What is the process to Learn SEO Step by Step? - INSCMagazine - January 30th, 2024 [January 30th, 2024]
- Park Seo-joon Mentions V's Photo At Army Training Center, He Wore The Same Raincoat As I Did 15 Years Go - KBIZoom - December 17th, 2023 [December 17th, 2023]
- The Bicycle Coalition Attends the Vision Zero Cities 2023 Conference - Bicycle Coalition of Greater Philadelphia - October 27th, 2023 [October 27th, 2023]
- The 40 best crime movies of all time - Entertainment Weekly News - October 27th, 2023 [October 27th, 2023]
- 50 Remote Jobs That Pay Over $50000 a Year: Part Two Jobs ... - Medium - October 23rd, 2023 [October 23rd, 2023]
- How Search Generative Experience works and why retrieval ... - Search Engine Land - October 23rd, 2023 [October 23rd, 2023]
- ONE: Radzuan responds to Stamp rematch talk, impressed by title win - South China Morning Post - October 23rd, 2023 [October 23rd, 2023]
- California Law Limits Bitcoin ATM Transactions to $1,000 to Thwart ... - Slashdot - October 23rd, 2023 [October 23rd, 2023]
- Tech CEO Sentenced To 5 Years in IP Address Scheme - Slashdot - October 23rd, 2023 [October 23rd, 2023]
- Is Digital Marketing Training Worth it - Kings of War - October 3rd, 2023 [October 3rd, 2023]
- The 2023 Nonprofit Power 100 - City & State - October 3rd, 2023 [October 3rd, 2023]
- 'Embarrassing' Court Document Google Wanted to Hide Finally ... - Slashdot - October 3rd, 2023 [October 3rd, 2023]
- H&R Block, Meta, and Google Slapped With RICO Suit, Allegedly ... - Slashdot - October 3rd, 2023 [October 3rd, 2023]
- FBI Indicts Goldman Sachs Analyst Who Tried Using Xbox Chat for ... - Slashdot - October 3rd, 2023 [October 3rd, 2023]
- 8 top marketing certifications and courses for 2023 - TechTarget - July 17th, 2023 [July 17th, 2023]
- How to win SEO allies and influence the brand guardians - Search Engine Land - July 17th, 2023 [July 17th, 2023]
- How relying on LLMs can lead to SEO disaster - Search Engine Land - July 17th, 2023 [July 17th, 2023]
- Become the next generation of multimedia content creators and ... - Education Times - July 17th, 2023 [July 17th, 2023]
- A Week in My Life: Fiona Brindle, Head of SEO, TrunkBBI - Prolific North - July 17th, 2023 [July 17th, 2023]
- Preparing the underserved: Five Auburn University alumni ... - Office of Communications and Marketing - July 17th, 2023 [July 17th, 2023]
- Should You Have a Go at Search Engine Optimization (SEO)? - Printing Impressions - June 9th, 2023 [June 9th, 2023]
- Chris Raulf of Boulder SEO Marketing to Give Masterclass on Micro ... - Digital Journal - June 9th, 2023 [June 9th, 2023]
- Augmented Reality Training Simulator Market 2031 Key Insights and ... - KaleidoScot - June 9th, 2023 [June 9th, 2023]
- Training Software Market 2023 Trends with Analysis on Key Players ... - KaleidoScot - June 9th, 2023 [June 9th, 2023]
- Training Outsourcing Market 2023 Trends with Analysis on Key ... - KaleidoScot - June 9th, 2023 [June 9th, 2023]
- COVID-19 Impact Analysis of Education Market 2031 | Key Players ... - KaleidoScot - June 9th, 2023 [June 9th, 2023]
- MarTechBot: Insights from real-world usage (so far) - MarTech - June 9th, 2023 [June 9th, 2023]
- Cognitive Assessment and Training Healthcare Market 2031 Growth ... - KaleidoScot - June 9th, 2023 [June 9th, 2023]
- Prestige whisky brand appoints Wild PR to support business growth - Bdaily News - June 9th, 2023 [June 9th, 2023]
- Erling Haaland Names Toughest Opponent He's Faced This Year ... - Sports Lens - June 9th, 2023 [June 9th, 2023]
- Local Brand Advisor Proves Its Worth As Leading and Results ... - Digital Journal - May 29th, 2023 [May 29th, 2023]
- Family: The Unbreakable Bond - K-drama Episode 10 Recap ... - TheReviewGeek - May 29th, 2023 [May 29th, 2023]
- Salesbop: The AI-Powered Sales Coach and Trainer ... - Digital Journal - May 29th, 2023 [May 29th, 2023]
- Career Technical Educational Opportunities for Students Attending ... - Demopolis Times - May 29th, 2023 [May 29th, 2023]
- Doctor Cha Episode 13 Twitter Reactions: Cliffhanger Over ... - Leisure Byte - May 29th, 2023 [May 29th, 2023]
- The National Eating Disorder Helpline Replaced Its Staff With a ... - The Mary Sue - May 29th, 2023 [May 29th, 2023]
- Brendan Johnston: A 15 year pro-racing quest with a gravel resolution - Cyclingnews - May 29th, 2023 [May 29th, 2023]
- Business Briefing: Apple Blossom Holistic, business news and ... - Laois Today - May 29th, 2023 [May 29th, 2023]
- How the media is covering ChatGPT - Columbia Journalism Review - May 29th, 2023 [May 29th, 2023]
- BSM to Host a Complimentary Webinar Entitled "AI and SEO. The ... - Digital Journal - May 18th, 2023 [May 18th, 2023]
- Developing Skills to Stay Competitive - ATD - May 18th, 2023 [May 18th, 2023]
- The biggest challenges facing small businesses and how to ... - Arizona Big Media - May 18th, 2023 [May 18th, 2023]
- Priyanka Chopra Jonas On Husband Nick Jonas' 'Mean' Martini, Her ... - ELLE UK - May 18th, 2023 [May 18th, 2023]
- The Idaho Towns Bankrolling Donald Trump's Campaign - News Radio 1310 KLIX - May 18th, 2023 [May 18th, 2023]
- Online Stable Startup: Tips and Tricks for Launching a Horse Business - Everything Horse UK - May 18th, 2023 [May 18th, 2023]
- ReKommendations: My Perfect Stranger, Duty After School, and more; K-dramas to catch up with this weekend - PINKVILLA - May 18th, 2023 [May 18th, 2023]
- The Full Cast of Netflix's 'Black Knight' - We Got This Covered - May 18th, 2023 [May 18th, 2023]
- Thanet business news: CAMRA awards, Thanet Earth, Dirtee Feast ... - The Isle of Thanet News - May 18th, 2023 [May 18th, 2023]
- Top 100: New to the List Fast Action Pest Control - PCT Magazine - May 18th, 2023 [May 18th, 2023]
- We are in content marketing era, the opportunities are diverse - Capital FM Kenya - May 14th, 2023 [May 14th, 2023]
- 25+ Best Remote Jobs Without Degree or Experience in 2023 - Southwest Journal - May 14th, 2023 [May 14th, 2023]
- SEO Fight Club Episode 198 Explores AI Training Corpus And AI ... - Digital Journal - May 12th, 2023 [May 12th, 2023]
- Various Advantages of HubSpot - CIOReview - May 12th, 2023 [May 12th, 2023]
- How to Start and Grow a Successful Real Estate Business: Business ... - RealtyBizNews - May 12th, 2023 [May 12th, 2023]
- Small Business, Big Results: Rely on Top SEO Company in Ahmedabad - The Week - May 12th, 2023 [May 12th, 2023]
- How to Get Google's Attention with AI-Generated Content - PR News - For Smart Communicators - May 12th, 2023 [May 12th, 2023]
- Meet the next Leadership Academy for Women in Media cohort in ... - Poynter - May 12th, 2023 [May 12th, 2023]
- Republic of Korea and U.S. Navy Conduct Combined Maritime ... - Pacific Command - May 10th, 2023 [May 10th, 2023]
- Boostly introduces ChatGPT integration for direct booking websites - Short Term Rentalz - May 10th, 2023 [May 10th, 2023]
- YACSS Announces Panel of Speakers for the First Annual YACSS SEO Conference - Yahoo Finance - May 10th, 2023 [May 10th, 2023]
- Google On Protecting Anchor Text Signal From Spam Site Influence - Search Engine Journal - May 10th, 2023 [May 10th, 2023]
- How To Start A Business In 11 Steps (2023 Guide) - Forbes - May 10th, 2023 [May 10th, 2023]
- Ocean Tomo, a part of J.S. Held Welcomes Delegation from Korea ... - PR Web - May 10th, 2023 [May 10th, 2023]
- Lionel Messi Returns To PSG Training After Suspension Lifted - Sports Lens - May 10th, 2023 [May 10th, 2023]
- Engaging Consumers in a Generative AI World - BCG - May 10th, 2023 [May 10th, 2023]
- Alyse Anderson has been training with Rose Namajunas - Asian MMA - May 8th, 2023 [May 8th, 2023]
- 12 questions to ask SEO platform vendors during the demo - MarTech - May 8th, 2023 [May 8th, 2023]
- How To Write ChatGPT Prompts To Get The Best Results - Search Engine Journal - May 8th, 2023 [May 8th, 2023]
- Roses and thorns: 5-6-23 - The Commercial Dispatch - May 8th, 2023 [May 8th, 2023]
- Achieving success in your own terms through the eyes of six Filipino ... - Manila Bulletin - May 8th, 2023 [May 8th, 2023]
- Rethinking SEO Strategy: Mindset Coach Helps Businesses Achieve ... - BusinessMole - May 2nd, 2023 [May 2nd, 2023]
- Achieving SEO Success: Mindset Coach Offers Innovative Problem ... - Business Manchester - May 2nd, 2023 [May 2nd, 2023]
- Megan Bridgeman named SEO editor based on the West Coast - The Washington Post - May 2nd, 2023 [May 2nd, 2023]