Mediaboss Marketing

Search Engine Lands SMX Londonis every SEO and SEMs dream. Join us May 2324 fora tactic-packed agendawithmore than 40 dynamic and authoritative speakers, keynotes and more. If youre involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or clients bottom line) to attend.

SMX London features multiple tracks filled with sessions that cover:

Theres something for everyone, all the time.

Youll get actionable tactics and techniques you can put to work immediately to drive the success of your search marketing campaigns. SMX London is the ultimate survival guide to the dynamic and tumultuous world of search marketing.

If this sounds up your alley, read my complete rundown on SMX London here and register today to save hundreds of pounds off on-site rates.

Long gone are the days when SEO was about tweaking a few on-page elements or industriously building links and patiently waiting for your rankings to improve. Theres much more to doing effective SEO today, especially given the advent of machine learning and massive algorithmic shifts. Weve got SEO sessions designed to ensure your continued online marketing success:

And a very special session, All Google Manual Penalties Explained presented by former senior Google Search Quality team member Kaspar Szymanski.

Paid search advertisers have plenty to keep up with new ad formats, extensions, more sophisticated options for remarketing and retargeting and enhanced automation tools, to name just a few.

SMX London paid search sessions cover fundamentals like creating, testing and optimizing paid search ads and dive deep into advanced topics like bidding strategies and bid modifiers. Well also tackle thorny SEM issues, with sessions including:

Google continues to innovate and announce new products and services that benefit all search marketers. Juan Felipe Rincon, Global Lead, Search Outreach leads a team at Google whose mission is to help marketers create great online content and make it easily accessible to users. In this wide-ranging keynote conversation, hell discuss recent changes at the search giant and how they impact search marketers. Offering insights on everything from the rollout of Accelerated Mobile Pages to the long-awaited real-time Penguin update, hell also give you a glimpse at what the future holds for online marketing.

If youre new to search marketing, SMX Boot Camp gets you up to speed. Boot Camp takes place on the first day of the show, Tuesday, March 21. Attend and learn the fundamentals in these sessions:

To encourage new search marketers to learn and grow, we offer these sessions through a low-cost SMX Boot Camp ticket.

We all love the art and science of search marketing, the tactical aspects of optimization or bid management and the thrill of seeing analytics show successful and improving campaigns. But there are other aspects of online marketing that are often overlooked and as important. Each of the sessions below features a single speaker taking a deep dive into a topic, providing you with actionable, thought-provoking insights or offering the results of their own research you wont want to miss out on:

All30+ sessions Ive described above are editorial sessions. Speakers were hand-selected because we feel they have great information to offer. And as always at SMX,no one bought their way onto a panel.

Each session is developed by a session coordinator who reviews speaking pitches and reaches out to industry experts to assemble a panel. They work with speakers to create sessions where presentations support each other, rather than overlap. Sessions are presented in several formats because different topics require different approaches. Formats can range from being lecture-style presentations with one, two or multiple people, while others are pure Q&A. That diversity is what makes SMX experience a diverse learning environment.

The entire editorial portion of the show is overseen by me and my co-chair Danny Sullivan. Weve been organizing search conferences longer than anyone in the industry more than 19 years and counting!

Our many SMX London sponsors and exhibitors also have great information to share with attendees. Thats why we provide several ways for attendees to hear from them.

The Expo Hall is open Tuesday, May 23, and Wednesday, the 24th. In it, you can get information from exhibitors and sponsors about the many products and services to accelerate your business and performance.

Looking to network, attend the keynote and visit the Expo Hall? An Expo+ Pass might be the right fit for you.

Looking for even more advice in a smaller group setting on particular internet marketing topics? Come a day early, and youve got a choice of in-depth workshops and training classes to choose from:

Youll save hundreds of pounds off on-site rates by registering for an All Access + Workshop combo pass.

I hope youve found this preview useful, and that youll be joining us in London. Register today!

Chris Sherman, SMX Programming Chair

P.S. Its not too late to plan to attend SMX London as a team! Each additional attendee from the same company registered at the same time receives an extra 200 off a Two Day or 100 of a One Day Full Conference pass.

Originally posted here:
The BIG SMX London Preview: Here's Why You Should Attend - Search Engine Land