Mediaboss Marketing

If your business is making attempts to bring some of your content marketing efforts in-house, a customized training workshop can be very valuable.

If youre the head of marketing or one of your organizations leaders, setting expectations with your content trainer(s) will be key. A good content marketing speaker or educator will be able to customize the workshop to the specific pain points your company is having with digital marketing.

A content marketing workshop can be condensed to a specific portion of online marketing such as search engine optimization (SEO) or editing strategies or be a full-day intensive training session with your larger organization. Some common objectives that teams want to learn about include:

Once you and your trainer know your objectives for the training course, your trainer should work with you to gather available information such as:

A workshop that is personalized for your team can jumpstart your marketing efforts and convince doubters. Ive seen many instances where an organization has a content marketing believer or evangelist, but they struggle to get buy-in from others internally. Simply bringing in a content marketing expert to reinforce and expand upon the ideas from the internal evangelist can be effective in getting your company to the next phase.

In addition to confirming your strategic plans, a content marketing workshop will benefit your team because youll learn:

When I started at Vertical Measures three years ago, we gave a lot of what I call lecture workshops. We walked attendees through our content marketing process and showed them tactical best practices they could take back to their companies.

While lectures can be effective for conferences and events, Ive seen that interactive workshops are much more effective for smaller groups. We take that same tactical approach, but we help attendees leave the workshop with an actual, detailed plan of their own.

Interactive workshops which we have been doing more and more of in the past 12 months help workshop attendees actively participate in the learning process. We conduct a variety of exercises, including:

Source: mindmeister.com

Source: https://marketoonist.com/wp-content/uploads/2016/04/160404.customermap.jpg

As the demand and expectation for high-quality content increases, organizations are realizing they cant outsource all of their digital marketing efforts. So how do you start to bring the necessary skills in-house? Working with an experienced trainer to architect a customized content marketing workshop for your team can be a fun, creative, and worthwhile effort for your business.

View post:
What Will I Learn in a Content Marketing Workshop? - Vertical Measures (blog)