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Many newbies in SEO and online marketing have no idea why they need certificates and what to do with them. What can be done with the electronic certificates? First, you can download them and post them on your website or social media page. It can be printed and hung in the office. Received certificates can be attached to the portfolio and sent to a potential employer. It is easy to verify their authenticity in search engines and social networks there is a verification of issued certificates. So, if you decided to pass through the Google SEO certification process, the below advantages will give you additional motivation.

Key Advantages of Google Certification

Google offers free training and certification in contextual advertising (AdWords) and Analytics. Thus, you will prove your knowledge and qualifications in the field of online advertising. Training and exams are carried out on the Academy for Ads portal. This is a learning resource for advertisers who run ads on Google.

The received certificates will be valid for a certain period:

To get an AdWords certification, you must pass two exams: AdWords Basics and an exam in one of the specializations:

Each of these exams will give you a certificate in their specialization. You can get several certificates at once if you specialize in more than one type of advertising.

You will have 90 minutes to answer 65 questions: a passing score is 80% of correct answers. If you do not have time to answer 65 questions correctly before the time expires, the exam is not passed. If you give less than 80 correct answers, even if you meet the time limit, the exam is not passed as well. Most questions have 4 possible answers. They are very simple and do not even require special knowledge in AdWords, it is enough just to think logically.

If you still hesitate if it is worth your time and efforts, take your time to familiarize yourself with the advantages these documents give:

Meanwhile, if you want to deepen your knowledge in digital advertising or SEO, we also recommend taking courses on Ahrefs or SEMrush. Lets take a look at these two learning resources and consider the best option in Ahrefs vs SEMrush fight.

Getting Certified with SEMrush

SEMrush is one of the most popular and powerful services that allows you to track the experience of competitors, conduct marketing research from analyzing site positions in the Google search or social media, find keywords, conduct an SEO audit of an online resource, etc. Such business giants as Amazon.com, eBay, Forbes, BNP PARIBAS, and others work with the service.

This full-fledged online platform has two educational sections Knowledge Base and Academy:

The platform provides users with certificates on all the available courses after passing the exam. If you havent passed from the first attempt, you can retake the exam and get your e-certificate via email. Remember, this document has an expiration date, which is usually 1 year.

Getting a certification from SEMrush is a sign of quality. The wide functionality of the system makes it indispensable for marketers, website developers, SEO, and SMM specialists.

Getting Certified with Ahrefs

Ahrefs positions itself as an SEO promotion tool, which is aimed at solving the following tasks:

Like its competitors, Ahrefs offers customers the opportunity to take the online course for studying its marketing toolkit. Besides, Ahrefs provides a video tutorial for business blogging, which may be interesting for those companies that try to improve their brand awareness.

Also, you are free to use its SEO and Tech blogs and learn lots of useful information from Ahrefs specialists. More than 150 carefully-written posts are already at your disposal for free.

In Conclusion

You can learn the basics of SEO by reading articles on thematic blogs. Dozens of SEO agencies publish interesting materials for young professionals and entrepreneurs every day. The only disadvantage of such training is the lack of a clear system.

If you need structured knowledge in the field of optimization and search engine promotion, we recommend taking SEO courses. Courses differ in the complexity of the program, the amount of information, cost, and duration. If you still cannot decide where to take courses on SEO, determine how much knowledge you need and what areas are interesting for you. Then, proceed either to Google certification courses or to alternative options like SEMrush. Invest your time only in those activities that you are interested in, or the stream of specific information will get you stuck in the first lesson. Good luck!

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Where To Get Certification In SEO And Online Advertising - KHTS Radio