Mediaboss Marketing

To showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to Guillermo Vega, chief creative officer at Saatchi & Saatchi London.

What was your first-ever job?

I was a waiter. My father owned a restaurant when I was a kid and I was considered 'cheap labour'.

Which industry buzzword annoys you most?

1+1=3. No Its logically impossible and makes no sense. Its lazy and inaccurate.

Who do you find most interesting to follow on social media?

World Surf League (WSL). Surf and waves. Always fun to watch that stuff. A ride on a wave is the perfect length for the attention span on social media.

Highlight of your career (so far?)

Rhianna told me that I have a beautiful accent.

What piece of tech can you not live without?

Internet connection. Especially nowadays.

Who or what did you have posters of on your bedroom wall as a teenager?

A lot of movie posters. I had the 2001 movie poster. Some photos of cars I liked back then.

In advertising, what needs to change soon?

Maybe the complaints about the industry. Things are always changing. Its nature.

What is (in your opinion) the greatest film/album/book of your life?

2001 from Stanley Kubrick is an amazing film and I love Orwells book, 1984.

Which industry event can you not afford to miss each year and why?

I dont seem to have that problem. I can miss all the stuff and be quite content.

What's the best piece of advice you have ever been given?

The problem is not the bill, the problem is who is paying it.

Check out more entries into the 10 Questions With... series.

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10 questions with... Guillermo Vega, chief creative officer at Saatchi & Saatchi London - The Drum