Mediaboss Marketing

Cofounder, Socialbakers

In its early days, Facebook felt like the Wild West to marketers. The avalanche of consumer eyeballs to the site was tantalizing, but it was tough to make sense of it as a branding opportunity or measure the effectiveness of advertising efforts on the social network.Jan Rezab wanted bring order to that chaos. We started Socialbakers because we saw a huge potential in Facebook, says Rezab of his six-year-old social-media analytics company that has amassed more than $34 million in venture funding. The Prague-based company, which helps brands monitor their impact on social media, has the largest social-media data pool of any social analytics company. It has more than 300 employees, 11 offices worldwide and 2,500 clients, including Nestle, Lenovo and Western Union. The company, valued at $200 million, doubled revenues in 2014 -- although it remains unprofitable. Socialbakers is Rezabs second company; he started his first, mobile-games business Redboss, at age 14. I wanted to live my life fast and figure things out early, said Rezab. Im just a person striving for speed. Its in my DNA, its in everything I do. I watch movies at two times the speed; dont ask me why. Over time, your brain just adapts.

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