Mediaboss Marketing

Click the target in the lower left-hand corner and begin selecting the demographics that you want your intended audience to be filtered by:

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Save your target audience to use on future posts by selecting+Save Current As Preset. Title your target audience sample and click apply:

CoSchedule will take care of the rest.

Hashtags make it easier for your audience to find your content and since Twitter is the birthplace of hashtags, you'll want to use them correctly.

Hashtags fall into three categories:

Our advice? Mix up the types of hashtags you use in your posts and stick to using 12 hashtagsper tweet.

If you're looking to do some hashtag research check out these sources:

Twitter may have just extended the length of a tweet to 280 characters but just because you have that space doesn't mean you should use it.

According to our research, the best length for a tweet is 103 characters. However, this research was conducted before Twitter expanded its character limit. That means that your posts should be:

Here are some other tips to follow when you're crafting your Twitter messages:

My biggest pet peeve is when I follow someone on Twitter, and almost immediately my inbox goes off, and a canned message appears thanking me for following said person.

Automated direct messages come across as impersonal, annoying and lazy. You don't want your organization to be any of those things.

If you want to reach out to a new Twitter follower, be sincere about it. Try using this template to start:

"Hi, [Username]. We noticed that you just started following us on Twitter. We wanted to say thank you. If you need anything, reach out and let us know."

The latest "thing" that companies are creating to get people to interact with them is to write a random relatable quote and slap a GIF on it.

While that may have worked the first five times, now every company out there is trying it and when you're already trying to stand out in a crowded feed, following what everyone else is doing will get you nowhere.

If your team decides that GIFs will be a part of your Twitter strategy do the following:

The lifespan of a tweet is about 18 minutes. That means you have an 18-minute window to gather the most views on your content. How do you do that?

You want to post at the times when your followers are on.

Here is when to tweet in general to increase retweets and click-throughs:

Want to know one of the hacks to keeping up a steady stream of Twitter content? Curate content from your Twitter lists.

A Twitter list is a list of users that a person has added into a specific group that will generate a feed of content from only those selected accounts.

These are great for when you're following a bunch of thought leaders in your industry and need some awesome content to share in a hurry.

If you want to learn how to create a Twitter list check out this video:

Once you've created your lists you can scroll through those select feeds and begin to curate content. However, don't just read a headline and add the article or video to your publishing schedule.

Follow these three steps before you add any content to your publishing schedule:

Adding images and graphics to your tweets will get you 18% more clicks.

When tweeting a link to your latest blog post, use one of the images from the post to help drive more clicks on the shared link. The image should relate directly to the subject of your blog post, which should help incentivize people to click.

Here are some general guidelines for using images on Twitter:

The more users notice your Google+ posts, the more likely they are to engage.

Not only does adding a headline help your post stand out, but Google uses the first words of your Google + post tohelp it stand out in the Google searches.

Adding the right headline can help your post stand out in search results, and can greatly influence the number of people who both notice and click through to your content. Cyrus Shepard, formerly of Moz

Here is an example of a Google+ headline:

Over at Quicksprout, Neil Patel said this about images:

The bigger, the better! Take advantage of the technology in web design and monitors and use big and bold images.

That's one great thing about Google +. You can take advantage of those big pictures.

Here are a couple of general tips for using images effectively on Google+:

You are completely missing out on traffic to your content if you aren't posting at the best times for click-throughs.

Here is when to post on Google+ for more click-throughs:

Blogger Tips Trickssaid, "Google Plus has highly active, close-knit communities which can give you massive exposure.Some of these groups have more than 100K members and have high chances of getting significant traffic if you post valuable posts."

So, if you aren't on Google+ Communities with a significant amount of members, you're missing out.

This thorough step-by-step video will help when looking for Google+ Communities:

Creating Circles with other people is a super easy way to grow your Google+ following base and bring traffic to your content. You can create circles for your work, groups you are a part of, location, industry, and even for your niche.

Say you want to add someone to a circle. Press follow:

You'll be able to pick which circle you want to add them to:

Having connections in your circles will help you grow trafficby creating relationships.

Having collections makes it easy to organize all your content. You can share your collections publicly, or you can keep them private.

When you create your first few collections, you'll see this:

Click Create a collection. Name your collection here.

After naming your collection,press Create:

Then you will be brought here:

When you click on the pen icon, you willbe able to write up your collection post, add a link, image, and even a video.

Collections give your audience an excellent way to find more content on the topics they love.

If your organization's Instagram profile isn't a business profile yet, you are missing out on potential data.

Instagram business profiles allow your team to optimize your profile, add contact information and your website into the bio section making it much easier for your audience to interact and connect with you.

To switch over to a business profile, click the setting on your Instagram page:

Scroll down toSwitch to Business Profile:

Flip the switch, and you're done.

Keep your Instagram profile uniform by keeping your photos within one color scheme. Not only does keeping them in this palette make it easier for fans to recognize your photos it creates a more cohesive profile.

From my own experiences, I can tell you that your photo IS important but so is the look of your Instagram feed as a whole. Creating a cohesive feed helps bring the tone of your brand across without having to say a word (literally).

How do you know what type of color scheme to use?

Use the color scheme that is consistent with your brand. That means that you can pull colors from your logo or other branding materials.

You may need to pull out your branding book or talk with your designers to find out what those colors are.

If you don't have your branding developed yet think about the tone that you want your brand to convey. If you're a fashion and style brand use bold bright colors like Instagram user @rclayton:

Her fashion-forward feed is full of bright, electric colors that complement bold fashion choices. Together those colors convey a sense of confidence which is on point with her personal brand.

Like we've already mentioned, consistency in your content is key to a successful Instagram feed. Another way to keep your feed consistent is picking one filter and sticking with it.

If you have a design team at your disposal, you may not even need a filter.

If you do decide to choose a filter the first thing that you need to do is determine the aesthetic of your brand.

Do you want your photos to have more of a grunge feel or a light and airy feel?

Using your branding guide, look for the keywords that describe your brand.

Bundle them into a group of three and experiment with different filters to find the one that you and your team believe best convey's the intended aesthetic.

Hashtags are a big part of Instagram's posts because it allows photos and video content to become searchable on the channel.

Unlike Twitter, your Instagram post has a lot more room to breath, but that doesn't mean you should go hashtag happy on every post.

Too much of something is not always a good thing.

Our research found that 11 is the optimum number of hashtags that you should add to a post to help encourage people to interact with it:

If you're struggling to figure out what types of hashtags to add to your post try a different mix of industry, branded and trending (when applicable) hashtags.

Ask anyone about the best times to post on Instagram, and you'll probably get a variety of answers from 2 in the morning to later in the evening around 5 pm.

What if we told you it was all of them? Active hours for your audience will vary so experiment with your posting times to see when you can garner the most reactions.

Our research suggests trying:

As of February 2017, Instagram added: "Instagram Albums" or the ability to upload more than one photo to a post. Why is adding more than one photo such a game changer?

See the article here:
40 Social Media Marketing Tips Every Marketer Should Know