Mediaboss Marketing

The idea of Content is King is a well-established cliche familiar to everyone working in the social media world. The reality is that content is only king if its relevant for the audience. Even today, brands often publish content without any underpinning strategy which results in little or no brand impact or attributable ROI to their social media efforts.

A truly successful content strategy in 2021 is built based on data and identifying what resonates with target audiences. This is not just limited to topics, but also includes post formats, platforms, time of day for content consumption, and more. Additionally, a true strategy does not only consider audience groups but also integrates competitor benchmarking to deliver the best results. If you are currently considering your content strategy join this webinar.

Learn how to build a more holistic and data-driven content strategy with social media experts from LIDL and Socialbakers to create optimum social media experiences for your audience.

In this webinar you will learn how to conduct:

Register for this webinar here and build the best content strategy for your social media efforts and generate the needed ROI.

Webinar details: 19 May 2021, 03:00 PM (GMT)

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5 steps to optimise your social marketing's content strategy in 2021 with Lidl - The Drum