Mediaboss Marketing

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. In my experience, its the fastest way to create trust and authenticity in this age of the consumer.

Inbound (pull) marketing is all about convincing potential customers that they found you and have a relationship with you, rather than being accosted by your message at every turn. It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content.

According to a new book, Surfing the Black Wave: Brand Leadership in a Digital Age, by Emmy Award winning advertising executive, Daniel Cobb, we are seeing the first of several waves of change in the new world of digital marketing, where consumers are in charge, and they are immune to most marketing influences, except the ones they initiate. Its a tsunami of change.

In fact, brand leadership in this digital age is far more than just inbound marketing, but both Cobb and I believe it starts there, and sets the tone for the new way to structure your business and set your long-term strategy. Here is our list of key reasons to use inbound marketing as a focus for the next generation of your business and your customers:

In fact, I believe inbound marketing, along with social media marketing, are just two of many waves of innovation that we will soon see in this age of the consumer. Your challenge, if you want to be a leader in your business domain, is to stay alert and open to change, rather than a laggard in capitalizing on the next wave. Dont wait for the tsunami of business change to wash over you.

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Read the rest here:
7 Reasons To Start A New Focus On Inbound Marketing - HuffPost