Another social media marketing campaign just went horribly wrong – Mashable


Mashable
Another social media marketing campaign just went horribly wrong
Mashable
Walkers, the snack company that brings the UK its flavored crisps and other treats, started a social media campaign Thursday, asking fans who wanted to win tickets to tweet a selfie with the #WalkersWave hashtag. The tweets were turned into a video of ...
Walkers Crisps social media campaign backfires as trolls hijack competitionMarketing Week
Walkers Crisps social media campaign hijacked by prankstersMobileMarketing Magazine
Selfie strife: Walkers Crisps #WalkersWave social campaign backfiresMarketing magazine Australia (registration)
BBC News -The Drum
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Another social media marketing campaign just went horribly wrong - Mashable

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