B2B Social Media Marketing with Paul Gillin — Mad Marketing TV Ep 4 – Video



Special Guest: Paul Gillin, author of "The New Influencers" and "Social Marketing to the Business Customer" During this episode, guest host Jeff Ogden and B2B social marketing strategist, Paul Gillin, discuss: - How social media impacts sales in B2B marketing - The importance of blogging in B2B marketing - How B2B social media marketing differs from using social media in B2C marketing - Recommended tactics for B2B social media marketing ---- MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit actonsoftware.com to learn more. --- Upcoming episodes During episode 5, Steve Gershik, CEO and Chief Marker for 28Marketing and Co-Founder of DemandCon International joins guest host Jeff Ogden on MadMarketingTV.

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B2B Social Media Marketing with Paul Gillin -- Mad Marketing TV Ep 4 - Video

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