Mediaboss Marketing

What if youre a dealer who has created these unnecessary divisions, but arent sure how to bring it all back together?

Here are a few suggestions to get you moving in the right direction:

First, decide if you want to handle this responsibility in-house or rely on a marketing partner. If you choose the latter, understand the vendors capabilities and track record for providing timely responses to customer reviews, being professional in social media interactions, leveraging social media advertising opportunities, and so on.

Re-evaluate the current messaging across your digital channels. Make sure theyre in alignment and have the same underlying goal: driving customers to your site and towards a buying decision.

Remember, as reputation management and social media management have become two sides of the same coin, many of your marketing assets (such as positive reviews or viral social media campaigns) could find new life in a repurposed format, enhancing value at no additional cost.

These recommendations all have one common theme: viewing the digital customer journey holistically, with interrelated elements happening simultaneously.

For dealers who embrace that shift in thinking and take the time to re-evaluate their current digital approach, there is potential for increased success in every area, from acquiring new customers to improving customer satisfaction.

Read more here:
Bring social reputation together as part of big-picture marketing - Automotive News