Mediaboss Marketing

December 23, 2014

Tiffany, Hot Topic, and Macy's follow close behind for social marketing skills. Needing more polish are 7-Eleven, Guess, AutoZone, and Coach.

Social class in retail is not determined by category, price range, or brand reputation, according to a study of the social media habits of 80 leading retail brands conducted by Engagement Labs. Assessing them for engagement, impact, and responsiveness on a 100-point evalue scale--using a patented algorithm and a database of 50,000 brand accounts to weight retailers on the three KPIs--the social analytics company determined that the two most skillful social marketers in the category were Champ Sports (96) and Game Stop (95). Tying for third with identical scores of 89 were Tiffany, Hot Topic, and Macy's.

A similarly diverse group exhibited the least amount of social savvy, though 7-Eleven distinguished itself as the only store scoring in the teens (19). Along with the convenience-store chain in the ranking's basement were Guess (23), AutoZone (33), and Coach (35).

Other highlights from the annual rankings:

Continued here:
Champ Sports and Game Stop Are Retail's Leading Socialites