Mediaboss Marketing

Earning two gold and two silver prizes, Concentric Health Experience was named 2020s Agency of the Year in the Healthcare Marketing Impact Awards.

The New York-based ad agency spearheaded successful campaigns for Alexion Pharmaceuticals and Sage Therapeutics.

In the print category, Alexion Pharmaceuticals wanted to position Ultomiris as a trusted brand to improve patients treatment between infusions. The campaign centered on the idea of allowing patients to widen their world. As of the fourth quarter of 2019, over 50% of patients switched to Ultomiris from Soliris; the goal was 70% by mid-2020.

Concentrics work with Sage garnered three awardsintegrated campaign, digital and website. The focus of Know the Signs was on engaging mothers who werent familiar with the risks of postpartum depression. The primary target was pregnant women who were actively seeking information about preparing for life with their baby. Concentric conducted interviews for the campaign across the U.S., as well as video talks, with childbearing age and pregnant women and new and veteran moms. The comprehensive strategy tapped into social media, as well as placements on such websites as BabyCenter and What to Expect.

During the first five months of the campaign, traffic to Sages postpartum website saw 60,000 page views and an average time on site of 2 minutes, 25 seconds.

Healthcare Marketing Impact Awards - 2020

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Concentric Health Experience wins 2020 Agency of the Year in Healthcare Marketing Impact Awards - Modern Healthcare