Mediaboss Marketing

Newark, CA (PRWEB) December 31, 2013

Converge Enterprise announced today the immediate release of Multi-Channel marketing functionality in its fully-functional, web-based customer management application. Driven by customer demand for greater insight into marketing campaigns, Multi-Channel capability will deliver easy-to-use solutions to help businesses understand the impact of marketing and build tighter connections across different touch-points.

Multi-Channel Marketing for Better Capitalization of Different Broadcast Mediums

Converge Enterprise Multi-Channel Marketing feature simplifies and expands the marketing automation module. It includes functionality for better management of E-mail marketing, SMS Marketing, FAX Marketing, Voice Broadcast and Social Marketing.

New functionality includes:

Multi-Channel Value Proposition

Multi-channel marketing caters to the present trend of customer behavior. Today, customers respond to offers the way they want to or, in many instances, not at all. Also, customers respond by the channel they choose, and not necessarily the one chosen for them.

The role of multichannel CRM in an organization is to make every channel touchpoint enabled with customer information. Supposedly, this results in increased customer acquisition, satisfaction, wallet share and retention.

When a business is integrated with Multi-channel CRM, it gets enabled with many channels of interactive customer contact. It is able to analyze and compare multiple times, customer behaviors across channels. This increases the chances of the business to listen and learn what customers are doing. Inevitably, the business can draw better strategies to retain and expand valuable customer relationships, said Manash Chaudhuri, Director and CEO of Converge Enterprise.

Multi-Channel Functionality to Specially Help the SMBs

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Converge Enterprise Planning to Offer Multi-Channel Marketing Solution to Help SMBs Leverage All Forms of Broadcasting ...