Mediaboss Marketing

BURLINGTON, Mass.--(BUSINESS WIRE)--

Demandware, Inc. (DWRE), a leader in on-demand ecommerce, today announced the availability of new social plug-ins from Demandware Labs to simplify and accelerate the integration of a retailers ecommerce site with Facebook and Google+. Through these social integrations with the Demandware Commerce platform, retailers can create a more interactive and personalized shopping experience for consumers, while retaining complete control over their brand representation in consumers social media activity.

The new plug-ins allow retailers to more quickly and easily leverage the capabilities of Facebook Open Graph, Facebook Check-In and the Google +1 Button as part of their social commerce strategy. The benefits of each include:

These new social plug-ins, along with the already-established Pinterest, WordPress and Facebook Shop integrations, provide Demandware clients with further openness and innovation on top of the Demandware Commerce platform.

Facebook and Google+ are becoming ever more important components of a retailers social commerce strategy, but many are still trying to figure out how to best leverage and tap into its millions of members, said Jamus Driscoll, senior VP of marketing for Demandware. These innovations from Demandware Labs provide our clients with easy access to the tools that will help them reach consumers on their social networks, creating a foundation for ongoing social commerce growth.

Availability and More Information

The Facebook Open Graph, Facebook Check-In and The Google +1 Button plug-ins are available immediately to Demandware clients and partners for testing and implementation. Click here to learn more.

About Demandware Labs

Demandware Labs was established to focus on the frontier of digital commerce, as new consumer experiences are shaped by the advancements in technology. The prototype applications developed in Demandware Labs are available to Demandware clients and partners for testing and implementation, and may eventually be added to Demandwares roadmap. For more information about Demandware Labs, visit labs.demandware.com.

About Demandware

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Demandware Labs Accelerates Social Marketing and eCommerce Integrations with Latest Innovations