Mediaboss Marketing

Years ago, promoting businesses through billboards or newspaper ads were among the only ways to advertise.

That was expensive and if you couldnt afford it, you couldnt advertise and grow your business, said Miche Traina, founder of The Elements Group in Fort Worth.

Traina said now, businesses and organizations have access to free marketing through social media, but most dont know how to take advantage of it.

He discussed the transition of marketing and offered tips to business owners at the Alvarado Chamber of Commerce luncheon on Thursday.

Since 2008, Traina has helped numerous organizations develop successful growth strategies to more effectively reach their target audience.

We are all in the same boat when we are entrepreneurs and have businesses or work on a team, he said. We are looking to grow and expand.

Traina said he often runs into businesses that do not know how to get their own message out.

I thought if there could be a way for them to understand how to articulate their message to get it out, their business would be full, he said. Often times we really overstep some important factors. If you think about how to grow a businesses and get to the step, we a lot of times go with what we already know.

Traina challenges businesses to sit down and figure out their purpose.

Most of the time, people will immediately jump to the product they deliver as oppose to the genuine purpose that they have, he said. Often times people are so interested in jumping ahead, they overlook the on ramp of developing relationships.

Russ Weaver, pastor of Shepherds Valley Cowboy Church, gets it, Traina said.

Pastor Russ is a mentor of mine, and he doesnt even know it, he said. The things he is doing in his community are incredible; I know his character and I know his heart. And when I see somebody who wants to go into the community and affect change, I see that it is about communicating. Not necessarily about who Jesus is, but a place where you can put on your boots and come as you are. Speaking through that as it translates into your own world is the most effective way to communicate.

Traina said so much is happening in Alvarado and hopes businesses are ready for a lot of people to come.

I live in Fort Worth and everything I hear is, Man, can you believe this is coming to Alvarado? he said. In the next five to seven years, there are some amazing things coming. Is your team ready? Are your facilities ready? Is your marketing ready? Are you ready to receive growth?

Traina and his team help businesses come up with a social media calender of comprehensive content and executes it for them.

Alvarado City Manager Clint Davis said Trainas expertise in marketing is valuable to the city.

What a great amount of information he has given us, he said. I was sitting there, going through my own inventory.

Is your team ready?

Go here to see the original:
Digital marketing pro preps Alvarado for growth - Cleburne Times-Review