Mediaboss Marketing

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through our many locations, ATMs, the internet (wellsfargo.com) and mobile banking. To learn more, Wells Fargo perspectives are also available at Wells Fargo Blogs and Wells Fargo Stories.

Overview: It starts with you. Our goal is to attract, develop, retain and motivate the most talented people those who care and who work together as partners across business units and functions. We value and promote diversity and inclusion in every aspect of our business and at every level of our organization.

Marketingleads the development of integrated marketing strategies across Wells Fargos 90 plus business lines and national geography. The group is responsible for brand strategy and advertising, database and experiential marketing including the companys 12 history museums, integrated program and product development, market research and related customer analytics, and diverse segments strategy and business development.

Located in Wells Fargos social media command center this role will be responsible for social media performance analysis, developing scorecards, dashboards, reporting and KPIs.

Specific responsibilities to include: Develop and maintain dashboards aligning with social media team KPIs, providing insights and relevant recommendations to drive best-in-class performance. Support analysis and delivery of social media campaign reports, integrating with the key internal stakeholders to set expectations for communication and ensure data elements are properly measured. Work collaboratively across social media team to execute initiatives on the social analytics roadmap and develop new social analytic capabilities. Recognize and identify inconsistencies or inaccuracies in tools, data, measurement frameworks and methods of analysis and be able to take corrective measure to resolve.

Marketing, Digital & Social Capabilities team sets the vision, creates the roadmap, and leads the creation of world-class marketing technologies, social capabilities, and marketing and sales digital customer experiences to create differentiated customer experiences and to enable industry-leading revenue growth, scale and efficiency for Wells Fargo.

Required qualifications: 2 + years of digital marketing experience. 2+ years of experience in one or a combination of the following: marketing, digital marketing, digital platforms or social media.

Desired qualifications: A BS/BA degree or higher in marketing or communications. Ability to think strategically, implement and deliver business objectives. Ability to work effectively in a virtual team environment. Excellent verbal, written and interpersonal communication skills. Intermediate Microsoft Office (Word, Excel, Outlook and PowerPoint) skills. Outstanding problem solving and decision making skills.

Other desired qualifications: 2+ years of experience within an agency or corporate environment focusing on analytics. Experience with the analysis of social media data such as Facebook (Analytics), Twitter (Insights), LinkedIn. Experience with dashboard tools like Origami Logic, DOMO or Tableau. Exposure to social engagement tools like Sprinklr, HearSay, Spredfast. Exposure to social analysis tools such as Brandwatch, NetBase, SocialCode.

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Digital Marketing & Social Media Analyst WELLS FARGO - Charlotte Agenda