Digital Retail Marketing Market will exhibit positive impact during 2023-2027: Rapid growth in social med – Benzinga

NEW YORK , May 9, 2023 /PRNewswire/ -- The digital retail marketing market size is set to grow by USD 902.88 billion from 2022 to 2027 progressing at a CAGR of 26.39% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The rapid growth in social media is notably driving the market growth, although factors such as the requirement for a skilled workforce may impede the market growth.

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The report on the digital retail marketing market provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis.

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Digital Retail Marketing Market2023-2027: Market Dynamics

Market Drivers

Market Trends

Market Challenges

Digital Retail Marketing Market2023-2027: Market Segmentation

The digital retail marketing market is segmented bytype (search ads, display ads, social media, e-mail marketing, and others), platform (mobile devices and desktops), and geography (APAC, North America, Europe, South America, and Middle East and Africa).

The digital retail marketing market growth in thesearch Ads segment will be significant during the forecast period.The online population in this segment is targeted based on their search criteria and frequently visited sites. Digital retail marketing by search ads has higher conversion rates as advertisements are generated in close relation to consumer requirements, based on their search history.

By geography, APAC is estimated to contribute 41% to the growth of the global market during the forecast period.The high population density and the rapid penetration of the Internet in the region are the major growth factors for the market.The high urbanization in this region is further increasing the adoption of digital retail marketing.

This report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters-View Sample Report

Digital Retail Marketing Market 2023-2027: Vendor Landscape

Some of the major market vendors are: 123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., GK Software SE, Medallion Retail, Microsoft Corp., Salesforce.com Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, and WebFX

123internet.agency:The company offers digital retail marketing service such as digital marketing strategy for companies.

bigcommerce.com-The company offers digital retail marketing such as Google shopping by sales and order, and Klaviyo.

edelman.com-The company offers digital retail marketing for Haleon, HP, Sanofi and Unilever.

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Digital Retail Marketing Market Scope

Report Coverage

Details

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 26.39%

Market growth 2023-2027

$ 902.88 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

23.88

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 41%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., GK Software SE, Medallion Retail, Microsoft Corp., Salesforce.com Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, and WebFX

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Key Topics Covered:

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Type

7 Market Segmentation by Platform

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Vendor Landscape

12 Vendor Analysis

13 Appendix

About UsTechnavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

ContactTechnavio ResearchJesse Maida Media & Marketing ExecutiveUS: +1 844 364 1100UK: +44 203 893 3200Email: media@technavio.comWebsite: http://www.technavio.com/Newsroom:

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