Disabled app heels in Support from Disability Power 100’s Martyn Sibley – East Midlands Business Link
Sibleys appointment and addition to the board of the CIC could be a game-changer in terms of credibly and quickly accessing the disability community, given his media profile thanks, in no small part, to his involvement as co-creator of the hugely successful Accomable platform, which was recently the subject of a high profile acquisition by Airbnb.
It is also very timely as venues and city centre management teams strive to rebuild and restore our major cities after months of lockdown, seeking ways to not only stand out, but create a climate of accessibility for all.
The app, Access Rating, which is a Community Interest Company (CIC), aims to encourage equal accessibility by empowering both users and venues alike by listing and independently reviewing which of our city and county businesses are truly accessible to those with mobility needs. Fundamental to the app is the unique ability for users to post reviews and comments and offer ratings about venues they have visited and experiences they have had.
Developed to act like a Trustpilot for the disabled traveller, the aim is for the app to create a real-life, real-time knowledge bankfordisabled usersbydisabled users and to, ultimately, make life easier, as the more users get involved and post their reviews, the more that knowledge multiplies, for the greater good.
It is hoped that this bank of experiences will then empower business operators to make positive changes, helping them overcome obstacles often unseen by more able-bodied individuals be that as seemingly simple as drop kerbs, accessible lifts, or suitable toilet facilities. Access Ratings slogan is: The power to improve disabled access, one rating at a time.
Free to download and easy to post reviews, the app has been founded and developed over lockdown by a trio of Leicestershire-based entrepreneurs all with their own personal mobility needs: Mark Esho an award winning entrepreneur and number one ranking author; Richard Copson and Jignesh Vaidya.
The announcement of Martyn Sibley acting in this ambassadorial role is pivotal in the success of the apps successful roll-out. Martyn is a life-long wheelchair user himself and is a hugely respected figure in the wheelchair community. He has worked across the sectors main disability charities and, more recently, launched Disability Horizons magazine and purplegoatagency.com, which connects brands to disabled consumers via Influencer and social marketing. Listed as one of the 100 most influential disabled people in the Power 100, Sibley recently sold his Accomable platform to Airbnb in a deal that will see the portal list the accessibility credentials of accommodation across the world and make disabled-friendly travel easier. The affinity with the Access Rating app is clear to see.
Martyn comments; I think Access Rating solves a really important need. As a wheelchair user myself, I think its obvious the barriers Ive faced around not knowing if I can get in to a venue, right through to not knowing if there is an accessible toilet I can use, amongst other things. All these kinds of factors have been big issues over the years, but I think Access Rating is going to be able to help that.
At the same time as empowering the disabled community, it is hoped that the review function of the app alongside direct outreach from the Access Rating team will encourage more business owners to improve their accessibility for disabled customers. And there is a clear financial, as well as moral, reason for doing so: the collective spending power and influence of the disabled community is called the purple pound. It is estimated that one in five working adults have a disability in the UK and there are 13.3 million disabled people in the UK. These households have a spending power of over 249 billion and that is growing, as more people are given greater knowledge, visibility and access thanks to apps like Access Rating.
Together, the foursome have big plans for the future of the app with a national roll-out on the cards, heightened user features being developed at pace and a future rating scheme to be visibly introduced to venues across the country much like the hygiene rating sticker.
Whilst lockdown and enforced shielding has allowed the creation of the app, with venues reopening and life starting to get back to a new normal, the apps future development and success does hinge on the disabled public getting involved and adding their real life reviews.
Martyn comments; Im confident that the disabled community will join me in showing their support to the Access Rating app. They can do this by downloading the free app and sharing their venue experiences for the benefit of others in the community. Together, we can not only make a difference but get our voices heard.
Visit link:
Disabled app heels in Support from Disability Power 100's Martyn Sibley - East Midlands Business Link
- Health Care Social Media Market: Harnessing Key Drivers and Trends for Robust Growth by 2029 - openPR - January 30th, 2025 [January 30th, 2025]
- Mike Parker: SMS2025 offers insights into marketing through AI and Social Media - Neuse News - January 30th, 2025 [January 30th, 2025]
- AMELIA DIMOLDENBERG RETURNS FOR SECOND YEAR AS ACADEMYS OFFICIAL SOCIAL MEDIA AMBASSADOR AND RED CARPET CORRESPONDENT FOR THE 97TH OSCARS SEASON -... - January 30th, 2025 [January 30th, 2025]
- How to master social media for retail in the UK - Sprout Social - January 30th, 2025 [January 30th, 2025]
- Navigating social media in the era of 'free speech' - Performance Marketing World - January 30th, 2025 [January 30th, 2025]
- 'Your team is going to get completely burnt out': Confessions of a job-hunting social media expert - Modern Retail - January 27th, 2025 [January 27th, 2025]
- Stock Images Market to grow by USD 1.28 billion (2025-2029), driven by rising use in digital and social media marketing, Report on AI-driven market... - January 27th, 2025 [January 27th, 2025]
- Adapting to the TikTok ban: social media marketing strategies for local businesses - Coast News - January 27th, 2025 [January 27th, 2025]
- Using Banuba SDKs Gives New Entrants to the Social Media Market an Advantage in the Case of TikTok Ban - Business Wire - January 27th, 2025 [January 27th, 2025]
- Pinterest Highlights Its Improving Ad Options - Social Media Today - January 27th, 2025 [January 27th, 2025]
- How Brands TikToked Their Way Through a Supreme Court-Trump Flip-Flop - Adweek - January 27th, 2025 [January 27th, 2025]
- WBNS-TV Events - Start Your Own Business: Marketing and Social Media - 10TV - January 27th, 2025 [January 27th, 2025]
- TikTok: How 'going viral' has changed the restaurant industry - BBC.com - January 27th, 2025 [January 27th, 2025]
- Social Selling Software Market Report Details Size, Innovations, and Strategic Insights Forecasted to 2034 - WhaTech - January 27th, 2025 [January 27th, 2025]
- Carbon County Office of Tourism Partners with Marketing Elevated for Free Social Media Training - ETV News - January 13th, 2025 [January 13th, 2025]
- 10 Key Roles of a Social Media Manager in 2020 - Spiceworks News and Insights - January 13th, 2025 [January 13th, 2025]
- Why TikTok Is Facing a U.S. Ban, and What Could Happen Next - The New York Times - January 13th, 2025 [January 13th, 2025]
- Will Metas Revised Approach to Moderation Impact Its Ad Business? - Social Media Today - January 13th, 2025 [January 13th, 2025]
- Influencer Marketing Will Be Anything but Stagnant in 2025 - Adweek - January 7th, 2025 [January 7th, 2025]
- Exclusive | Influencer Marketings M&A Streak Continues With Mavely Sale - The Wall Street Journal - January 7th, 2025 [January 7th, 2025]
- The Soup Spoon promotes healthier living in new social media campaign - Marketing Interactive - January 7th, 2025 [January 7th, 2025]
- Tips for 2025: Marketing experts say social media presence is key even for B2B - ROI-NJ.com - January 3rd, 2025 [January 3rd, 2025]
- For Comics, Honing Jokes Has Taken a Back Seat to Marketing. Thats Not Good. - The New York Times - January 3rd, 2025 [January 3rd, 2025]
- ICYMI: 5 Things to Focus On In 2025 - substack.com - January 3rd, 2025 [January 3rd, 2025]
- Olaf Scholz: German election will not be decided by social media owners - The Guardian - January 1st, 2025 [January 1st, 2025]
- The evolution of X: How Musk transformed the social media giant in 2024 - BBC.com - January 1st, 2025 [January 1st, 2025]
- 3 Social Media Stocks Connecting the World - Inkl - December 25th, 2024 [December 25th, 2024]
- Hummingbirds bring new perspective to social media marketing, including in the Quad-Cities - Quad-City Times - December 25th, 2024 [December 25th, 2024]
- Smarter AI Agents and Shoppable Content: The Marketing Trend Driving the Digital Entertainment Business - PC Tech Magazine - December 25th, 2024 [December 25th, 2024]
- Social Networking Market to Grow $238.4B by 2028, Boosted by Internet And AI Trends - That Eric Alper - December 22nd, 2024 [December 22nd, 2024]
- Social media platforms have work to do to comply with Online Safety Act, says Ofcom - The Guardian - December 22nd, 2024 [December 22nd, 2024]
- Five things that will shape social media in 2025 - Marketing magazine Australia - December 22nd, 2024 [December 22nd, 2024]
- Social Media Marketing will not be enough in 2025: Unlock New Audiences with Alternative Advertising - TechCabal - December 22nd, 2024 [December 22nd, 2024]
- 10 of the best social media marketing moments of 2024 - Ad Age - December 22nd, 2024 [December 22nd, 2024]
- X Provides Usage Insights and Ad Tips for Q5 - Social Media Today - December 18th, 2024 [December 18th, 2024]
- Microtargeting in Social Media Marketing Explained by Huta Digital - Robotics and Automation News - December 18th, 2024 [December 18th, 2024]
- B2B CMOs plan to boost AI and social media spending in 2025 - Ad Age - December 18th, 2024 [December 18th, 2024]
- Marketing trends 2025: Millennials, Gen Z and the boom in social media shopping - Revista Merca2.0 - December 18th, 2024 [December 18th, 2024]
- How social media personalities are shaping the future of marketing - Straight Arrow News - December 18th, 2024 [December 18th, 2024]
- Brain rot surged in 2024what marketers should know about the social media trend - Ad Age - December 12th, 2024 [December 12th, 2024]
- How the Brooklyn Nets became the most-liked NBA team on TikTok - Marketing Brew - December 12th, 2024 [December 12th, 2024]
- Killing of UnitedHealthcare CEO prompts flurry of stories on social media over denied insurance claims - CNN - December 12th, 2024 [December 12th, 2024]
- Trump Tests Ethical Boundaries With Branded Merch. (And All Sales Are Final.) - The New York Times - December 12th, 2024 [December 12th, 2024]
- Thumzup Launches on X Corp, Transforming Social Media Advertising Potential with Access to Over 535M Active Users - Marketscreener.com - December 12th, 2024 [December 12th, 2024]
- Health insurance CEO shooting unleashes Internet vitriol aimed at industry - USA TODAY - December 12th, 2024 [December 12th, 2024]
- Key Trends in the Social Business Intelligence Market with - openPR - December 12th, 2024 [December 12th, 2024]
- Age limits on social media must be enforced strictly, says Fahmi Fadzil - Marketing Interactive - December 12th, 2024 [December 12th, 2024]
- Why Spotify Wrapped Is The Ultimate Test For Reactive Social Marketing - Forbes - December 5th, 2024 [December 5th, 2024]
- Teens, Tweets, and TikTok: Marketing Safely in a Changing Social Media World - CMSWire - December 5th, 2024 [December 5th, 2024]
- 40 social media post ideas when youre fresh out of inspiration - Hootsuite - December 5th, 2024 [December 5th, 2024]
- Thumzup Plans Integration of Proprietary Advertising Platform with TikTok to Significantly Expand Potential Social Media Market Reach - Business Wire - December 5th, 2024 [December 5th, 2024]
- 30 Under 30 Marketing & Advertising 2025: The Young Founders Using Fintech, Social Media And The Power Of Partnerships To Boost Brands Big And... - December 5th, 2024 [December 5th, 2024]
- These are the largest Chinese social networks: they have millions of users and you probably do not know them - Marketing 4 eCommerce - December 5th, 2024 [December 5th, 2024]
- Social Media Management Market Size is expected to increase at a 23.8 percentage CAGR between 2024 and 2030 - openPR - December 5th, 2024 [December 5th, 2024]
- Ravineos AI Tech Finds that 80% of Influencers Don't Disclose Brand Deals - Adweek - December 4th, 2024 [December 4th, 2024]
- Desperate for jobs, people try new social media tactics to stand out - The Washington Post - December 4th, 2024 [December 4th, 2024]
- A social media ban for under-16s passes the Australian Senate and will soon be a world-first law - KCBD - December 4th, 2024 [December 4th, 2024]
- Social Selling Software Market is Booming Worldwide | Gaining Revolution In Eyes of Global Exposure - openPR - December 4th, 2024 [December 4th, 2024]
- Trump Is Using Truth Social for Tariff Threats. DJT Stock Could Become the Next Reddit, Twitter. - Barron's - December 4th, 2024 [December 4th, 2024]
- Investing in Social Media Startups? Read This First - Investopedia - December 4th, 2024 [December 4th, 2024]
- The 2025 guide to (aesthetic) Pinterest marketing - blog.hootsuite.com - December 4th, 2024 [December 4th, 2024]
- All Things Real and Unreal Indonesian Drama on Social Media and Sex Work Heads to JAFF Market - Variety - December 4th, 2024 [December 4th, 2024]
- Parents warned against anti-aging skincare products marketed to children - KBTX - December 2nd, 2024 [December 2nd, 2024]
- Social Media Analytics Market Comprehensive Overview and Forecast 2024-2031 - openPR - December 2nd, 2024 [December 2nd, 2024]
- Heres Where Each of the Big Social Platform Stands on External Links - Social Media Today - November 30th, 2024 [November 30th, 2024]
- A social media ban in Australia for children under 16 will be first in the world - NPR - November 28th, 2024 [November 28th, 2024]
- The hunt for the next Twitter: all the news about alternative social media platforms - The Verge - November 28th, 2024 [November 28th, 2024]
- How Social Media Promotion of Vaping Targets Teens - Yale School of Medicine - November 28th, 2024 [November 28th, 2024]
- Trump threatens to impose sweeping new tariffs on Mexico, Canada and China on first day in office - CBS News - November 28th, 2024 [November 28th, 2024]
- Authenticity in influencer marketing: How to find authentic influencers - Sprout Social - November 26th, 2024 [November 26th, 2024]
- U.S. Fast Fashion Market Role of Social Media and Influencers - openPR - November 26th, 2024 [November 26th, 2024]
- Beyond the posts: Hidden costs of social media marketing - Monitor - November 26th, 2024 [November 26th, 2024]
- 20 Instagram trends you need to know in 2025 - Hootsuite - November 26th, 2024 [November 26th, 2024]
- How businesses can stand out on social media without burning a hole in their pockets - SmartCompany - November 24th, 2024 [November 24th, 2024]
- Is social commerce the holy grail of marketing? - Performance Marketing World - November 24th, 2024 [November 24th, 2024]
- Big techs warning on rushing teen ban on social media - The Australian Financial Review - November 24th, 2024 [November 24th, 2024]
- Has this really been thought through?: Australia proposes social media ban on under 16s - Performance Marketing World - November 24th, 2024 [November 24th, 2024]
- Why social media is no longer the shiny next big thing in marketing, Northeastern researcher explains - Northeastern University - November 21st, 2024 [November 21st, 2024]
- Bluesky uncovered: separating myth from reality in its post-election surge - Digiday - November 21st, 2024 [November 21st, 2024]
- Alix Earle shares her journey to social media success - University of Miami: News@theU - November 21st, 2024 [November 21st, 2024]