Mediaboss Marketing

Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, weve given a lot of thought this year to the best ways to approach video and execute for a wide range of formats, from Facebook Live to Snapchat.

So, when I came across this new high-level infographic about marketing in a video-first world, I knew Id have to share. In a world where over 500 million people watch Facebook videos every day, video marketing is too important to be glossed over. This new infographic looks at video from every angle through the lens of a survey of 1,000 consumers and 500 marketers.

Weve reposted the entire infographic below, as well as some key insights for those of you who just want the highlights (because this infographic is a long one!).

Nearly two-thirds of consumers say theyve bought something in the last month as a direct result of watching a marketing video on Facebook.

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When do they watch?

Approximately 84% watch on mobile devices. Mobile is huge. For video creators, this is important. Heres what you can do to better serve this audience:

The majority of your videos should be 60 seconds or less and have a strong hook as early as possible. As far as what types of videos you should create, heres how consumers are likely to respond:

Check out the full infographic below, and let us know in the comments: are you using video for your marketing?

Bob Hutchins (Franklin, TN) runs Buzzplant (www.buzzplant.com), A 12+ year old Internet marketing agency targeting the faith/family market. His team was an integral part of the online campaign for Mel Gibson's The Passion of the Christ, The Chronicles of Narnia, Soul Surfer, and many other movies, books, music releases, and Viewfullprofile

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Everything You Need to Know NOW About Social Video Marketing - Business 2 Community