Mediaboss Marketing

The use of social media has gained ground in sales and marketing, IFE ADEDAPO writes on their application in other business concerns

The use of social media by corporate organisations for business activities is gradually gaining ground and experts note that this has been facilitated by the innovations in Smartphones and other technological devices.

Research also reveals that the predominant population on social media platforms is not just young people but older people are learning how to use them more, which means that lots of people are getting involved in the use of social media strategies.

Businesses are also beginning to include social media as part of their overall marketing budget or strategy, as opposed to when it was regarded as a substandard tool, that no one wanted to spend time or money on.

Experts have highlighted some tasks executed using this technology as a business tool and the benefits that can be derived from it.

Social platform offers cheaper services

The Chief Executive Officer, Mobile Rechargespot Limited, Mr. Michael Emmanuel, while speaking on the services he outsources using social platform established for such purposes, he is able to interact with experts from countries like Philippines, India, China and Europe.

According to him, professionals can execute tasks ranging from public relations to Information Technology solutions, web designing, content writing and customer service, using online platforms.

He adds that these professionals finished their task at faster and cheaper rates too.

Explaining how it works, he says, Once you put a full job description of what you want to do there, a lot of professionals will apply. You review jobs they have handled successfully, their credibility and other useful information that will help in making a decision on the person who can do the job.

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Expanding business with social media tools