Mediaboss Marketing

Explore, a touring social media and digital marketing conference, stops at Gothic Moon Studio in Orange on Thursday, Oct. 18.

Jason Falls is the 39-year-old CEO of the Social Media Explorer digital marketing agency, based in Louisville, Kentucky. Last year, the company held two social media events in Ohio and Massachusetts. Success in those test markets prompted SME to develop this year's Explore, a series of two-day conferences in five U.S. cities.

Jason Falls, organizer of the Explore conference, addresses an audience.

COURTESY OF JASON FALLS

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Peter Kim (@peterkim), of advertising agency R/GA, and author of the book "Social Business By Design", will deliver the opening keynote, addressing what to expect after the current era of social business.

Michael Brito(@Britopian)of PR firm Edelman Digital, and author of the book "Smart Business, Social Business", will share examples of social business in the real world.

Marcy Massura(@marcymassura)of PR firm Weber Shandwick, and Yorba Linda resident, will talk about making sense of the many social media business needs and solutions.

Jason Falls(@jasonfalls) of marketing agency Social Media Explorer, will deliver the closing keynote, discussing how to implement what was learned at the conference.

SME chose locations that were "underserved markets, where national events and speakers don't typically visit," explains Falls. Instead of Austin, they went to Dallas. They intentionally chose Orange County over Los Angeles, partnering with the LinkedOC networking community to organize the event.

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'Explore' social marketing conference visits 'underserved' O.C.