Mediaboss Marketing

Reggie Bradford is the founder and CEO of Vitrue, the leading provider of social marketing software, offering SaaS solutions to help brands and agencies harness the marketing-communications potential of social media on Facebook, Twitter, Google+ and other social communities. Follow Reggie on Twitter @ReggieBradford and Vitrue @Vitrue.

Facebook unveiled its much-anticipated new Timeline Pages Wednesday, giving marketers a glimpse of what lies ahead as the feature rolls out over the next few months.

[More from Mashable: Timeline for Brands: How to Prepare for Your Companys New Facebook Page]

Weve already experienced what Timeline means for consumers: a visual, multimedia chronological history of you. And it will be similar for brands: a dynamic new destination that will allow companies to present a visual treasure trove of stories, events and fan interactions.

[More from Mashable: Facebook Timeline Brand Pages Are Here [PICS]]

The Timeline Page feature does represent a significant improvement over the previous Page format. Not to mention, it creates a new opportunity for potential consumers to spend more time exploring brand Pages on Facebook.

But amidst the buzz of Facebook's new Pages, we should not lose focus on something that hasnt changed: the power and importance of the News Feed.

Providing relevant, interactive and valuable content via the News Feed is the number-one priority for consumer engagement. And with Facebooks recent EdgeRank changes, creating this type of content is more critical than ever in order to gain exposure on News Feeds.

Why is the News Feed where engagement happens? Because thats where consumers spend most of their time. Dont believe me? Consider your own Facebook behavior. Need some real-data proof? Our research shows that the News Feed is 110-times more engaging than other features.

However, the importance of News Feed shouldn't downplay the importance of new Facebook Pages. The Timeline Page format is a fantastic new feature for brands, a showcase for conveying information that should, if done well, get consumers more invested in your story, your history, your products and your success.

Read more:
Facebook Marketing: Why News Feed Still Trumps Timeline Pages