Mediaboss Marketing

PALO ALTO, Calif.--(BUSINESS WIRE)--

Fanplayr Inc., today announced the launch of Fanplayr Social Coupon & Offers, a new social coupon and offers marketing platform built to better reach, influence and monetize the social consumer across email, web, mobile and social marketing.

According to Simon Yencken, Fanplayrs CEO and Founder, Fanplayr is the first to solve todays number one marketing problem faced by SMBs, major brands and Internet retailers: How to reach, influence and monetize the new social consumer. Just this month Nike, P&G and Ogilvy & Mather each announced major realignments to their marketing and advertising strategies capitalizing on converging consumer trends across coupons, social media, gaming, mobile and interactive market spaces, which is exactly where Fanplayr sits.

Now, Fanplayr is first to apply social and mobile game mechanics to the multi-billion-dollar coupon and offers marketing industry that is led by Groupon, Living Social and Coupons.com. Fanplayr makes it easy for SMBs, brands and Internet retailers to extend Facebooks social fabric and game mechanics across these other important marketing platforms:

Email Newsletters

Web Pages and Microsites

Ecommerce Product Pages

Mobile Pages

Facebook Pages

Digital Ads

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Fanplayr Launches New Social Coupon & Offers Marketing Platform for SMB Market, Major Brands and Internet Retail Sales