Mediaboss Marketing

The outbreak of Covid-19 has disturbed the way in which companies do business, with many uncertainties around the future of small and established businesses and ultimately the economies of the world.

During this period, it is crucial for companies to maintain their brand and to reassure their clients that there are contingency plans in place to ensure that this pandemic doesnt completely throw them off the rails. It is at this point when your PR will come in handy.

This pandemic is difficult to navigate for companies, institutions and even government, now more than ever companies will be looking into their reserve funds to help them swim in an environment that would otherwise make them sink.

Budget cuts are inevitable at this time and most companies would think to cut out PR and marketing services to try contain costs but in actual fact, PR is pivotal in positioning your business especially during periods of uncertainty, emergency or crisis. It is essential to make use of PR in the most innovative way possible.

While it is necessary for companies and clients to prioritise their health and that of their employees, it is also very necessary to employ creative means to stay afloat. Vangile suggests that PR be approached in a creative way by utilising 5 key elements in digital PR:

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Five ways to digitally market your company during the lockdown - Bizcommunity.com