Mediaboss Marketing

San Francisco, CA (PRWEB) March 19, 2015

GinzaMetrics announced today their complete suite of social intelligence tools for search and content marketers. Using this suite, marketers can determine overall impact of social media, success of individual social channels, and track conversions generated from social media. GinzaMetrics Social Intelligence Suite includes: Marketing Channel Performance, Competitor Social Landscape, Content Insights, and Social Engagement Analytics.

The Marketing Channel Performance chart tracks social engagements by channel and compares social media performance to other marketing channels. (For example, social channel performance versus email, paid search, or advertising.)

The Marketing Channel Performance chart allows users to see the following:

Users can view traffic daily, weekly, or monthly to compare visitors and page views over time and see data at the content, keyword group, and campaign level.

Competitor Social Landscape provides audience engagement information across major social channels in comparison to competitors. GinzaMetrics tracks key social networks including:

Using Competitor Social Landscape, users can track progress alongside competitors. These insights highlight how competitor social media successes affect a marketers ability to attract and retain their target audience organically.

Content Insights allows users to see exactly what content is driving traffic from each social channel. Marketers can track conversions back to specific content and social channels, understanding content and interest pairing for their audience.

Users see content by:

From there, a simple click gives users access to granular data:

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GinzaMetrics Suite of Social Intelligence Tools Innovates Marketing Intelligence