Global $2.37 Billion Tactical Footwear Market to 2027: Social Media Marketing Campaigns Expected to Drive Market Growth – PRNewswire
DUBLIN, Sept. 28, 2020 /PRNewswire/ -- The "Tactical Footwear Market Size, Share & Trends Analysis Report by Product (Boots, Shoes), by Distribution Channel (Offline, Online), by Region, and Segment Forecasts, 2020 - 2027" report has been added to ResearchAndMarkets.com's offering.
The global tactical footwear market size is anticipated to reach USD 2.37 billion by 2027, expanding at a CAGR of 5.1% from 2020 to 2027.
Tactical Footwear Market Report Highlights
Increasing technological innovation in design has been an important aspect of driving the demand for tactical footwear. For instance, in January 2018, TBL Licensing LLC launched FlyRoam tactical boots, which are built with durable leather materials and Aerocore energy system technology that features an aerodynamic design and ultra-lightweight tactical boots with enhanced cushioning.
Tactical footwear provides the wearer many benefits compared to other traditional boots, including flexibility, slip resistance, sturdy uppers, and breathability, which promote airflow to keep the feet cool during performing rigorous exercise. Most of the tactical footwear feature enhanced insole and outsole, which offers extra cushioning, traction, and flexibility and comes with a toe rand that wraps over the exterior of the shoe's toe for added protection.
Covid-19 pandemic has affected the sales of tactical footwear adversely as people have become more focused on their buying behavior and consider avoiding buying expensive apparel and footwear. The sale of the complete footwear market has been severely impacted by the lockdown condition and supply chain disruption. According to The European Textile, Clothing, Leather, and Footwear (TCLF) Association, the disruption of supply chains, and the shutdown of retail outlets due to the Covid-19 pandemic have completely destabilized these industries. This has dramatically reduced the sales, leading to extreme contractions of revenues and financial distress among the companies.
Based on the product, the tactical boots segment led the market and accounted for 68.5% share of the global revenue in 2019. Renowned footwear manufacturers such as Adidas AG and Under Armour, Inc. have been offering innovative tactical boots with advanced attributes, which has been fueling the segment growth. For instance, in June 2019, Adidas announced the launch of a military-inspired, tactical boot called GSG9.2 Boot.
The boot is made up of full-grain leather upper with water-resistant treatment and comes with the ADITUFF feature offering high abrasion resistance in the toe. Tactical boots are highly preferred by law enforcement professionals military service members, private and public security personnel, and adventure aspirants looking for protection from sand mud water difficult terrain and other hazards on the ground.
By distribution channel, the offline segment dominated the market and accounted for 76.7% share of the global revenue in 2019. Physical verification and durability check of the footwear are among the prominent reasons fueling the segment growth. Tactical shoes are comparatively costlier than other shoes and come with specific features suited for various applications owing to which consumers mostly prefer to buy these products after carefully examining the making of the footwear. In addition, wide product range and offering and seasonal discounts are the key strategies opted by such offline channel stores to increase revenue and footfall in any store.
North America dominated the market for tactical footwear and accounted for 38.7% share of the global revenue in 2019. Growth in the market is powered by the strong presence of many manufacturers, including Adidas AG, 5.11 Tactical, and Maelstrom Footwear, along with a well-developed supply chain in the region.
Key Topics Covered:
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Tactical Footwear Market Variables, Trends & Scope3.1. Market Introduction3.2. Penetration & Growth Prospect Mapping3.3. Industry Value Chain Analysis3.3.1. Sales/Retail Channel Analysis3.3.2. Profit Margin Analysis3.4. Market Dynamics3.5. Business Environment Analysis3.5.1. Industry Analysis-Porter's3.6. Roadmap of Tactical Footwear Market3.7. Market Entry Strategies3.8. Impact of COVID-19 Pandemic on Tactical footwear Market
Chapter 4. Consumer Behavior Analysis4.1. Consumer Trends and Preferences4.2. Factors Affecting Buying Decision4.3. Consumer Product Adoption4.4. Observations & Recommendations
Chapter 5. Tactical Footwear Market: Product Estimates & Trend Analysis5.1. Product Analysis & Market Share, 2019 & 20275.2. Boots5.2.1. Market estimates and forecast, 2016-2027 (USD Million)5.3. Shoes
Chapter 6. Tactical Footwear Market: Distribution Channel Estimates & Trend Analysis6.1. Distribution Channel Analysis & Market Share, 2019 & 20276.2. Offline6.2.1. Market estimates and forecast, 2016-2027 (USD Million)6.3. Online
Chapter 7. Tactical Footwear Market: Regional Estimates & Trend Analysis7.1. Regional Movement Analysis & Market Share, 2019 & 2027
Chapter 8. Competitive Analysis8.1. Key global players, recent developments & their impact on the industry8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)8.3. Vendor Landscape8.3.1. Key company market share analysis, 2019
Chapter 9. Company Profiles
For more information about this report visit https://www.researchandmarkets.com/r/4ro4jb
Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.
Media Contact:
Research and Markets Laura Wood, Senior Manager [emailprotected]
For E.S.T Office Hours Call +1-917-300-0470 For U.S./CAN Toll Free Call +1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716
SOURCE Research and Markets
http://www.researchandmarkets.com
View original post here:
Global $2.37 Billion Tactical Footwear Market to 2027: Social Media Marketing Campaigns Expected to Drive Market Growth - PRNewswire
- Feeling FOMO for something thats not even fun? Its not the event youre missing, its the bonding - The Conversation - April 5th, 2025 [April 5th, 2025]
- 11 ways to use AI in social media (not just for content creation) - Hootsuite - April 5th, 2025 [April 5th, 2025]
- Trump on Tariffs: Relax, Im Purposely Crashing the Market - New York Magazine - April 5th, 2025 [April 5th, 2025]
- AI in Social Media Market Status, Growth, and Trends Insights | Scope By 2032 - openPR.com - April 5th, 2025 [April 5th, 2025]
- Study: 70% of performance marketers testing new ad formats amid diminishing returns on social - Marketing-Interactive - April 5th, 2025 [April 5th, 2025]
- The Best Time to Post in 2025, Based on 30K Brands and Creators - Social Media Today - April 1st, 2025 [April 1st, 2025]
- META, PINS, or SNAP: Which Social Media Stock Can Withstand a Market Correction? - TipRanks - April 1st, 2025 [April 1st, 2025]
- xAI Acquires X in a Deal That Secures the Apps Immediate Future - Social Media Today - April 1st, 2025 [April 1st, 2025]
- Consumer experience on social media can affect ad performance, says research - marketing-beat.co.uk - April 1st, 2025 [April 1st, 2025]
- Business tips: How to use social media to your advantage (and why it works) | OPINION - Cape Cod Times - March 30th, 2025 [March 30th, 2025]
- How to Use Disruptive Storytelling to Thrive as a Marketer - Social Media Examiner - March 30th, 2025 [March 30th, 2025]
- JCPenney embraces social-first marketing with VaynerMedia hire - Marketing Dive - March 30th, 2025 [March 30th, 2025]
- Will Instagram Be the Most Important Social Marketing Channel in 2020? - Spiceworks News and Insights - March 30th, 2025 [March 30th, 2025]
- 10 Best Social Media Marketing Books to Read in 2020 - Spiceworks News and Insights - March 30th, 2025 [March 30th, 2025]
- TikTok Outlines Updates To In-Stream Shopping Ads and Options - Social Media Today - March 30th, 2025 [March 30th, 2025]
- YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing - Hello Partner - March 30th, 2025 [March 30th, 2025]
- Metas Instagram Announces New AI-Powered Tools, Creator Marketing Solutions - Adweek - March 30th, 2025 [March 30th, 2025]
- Why your business needs a social media marketing agency to thrive online - Arizona Big Media - March 30th, 2025 [March 30th, 2025]
- Social media suggests seed oils like canola are bad for you. More science is saying otherwise - CBC News - March 30th, 2025 [March 30th, 2025]
- Pinterest Shares Coachella Fashion Trends Based on Pin Searches - Social Media Today - March 30th, 2025 [March 30th, 2025]
- Digiday+ Research Briefing: A look at the state of social marketing as the TikTok ban draws near - Digiday - March 13th, 2025 [March 13th, 2025]
- Social Media Using You For Marketing Test Without Consent? Shocking Revelation Made By New Study - NDTV - March 13th, 2025 [March 13th, 2025]
- Trump makes flurry of posts as global markets fall amid fears of US recession - The Guardian US - March 13th, 2025 [March 13th, 2025]
- I want to be the anti-Steven Bartlett: Is this social medias secret svengali? - The Drum - March 13th, 2025 [March 13th, 2025]
- How SMM panels are reshaping the industry: The future of social media marketing - London Daily News - March 13th, 2025 [March 13th, 2025]
- Indian Women's Wear Market Growth Fueled by Social Media Influence and Celebrity Endorsements - openPR - March 13th, 2025 [March 13th, 2025]
- AI, advertising and authenticity: The battle over social media bots - Marketing Tech - March 9th, 2025 [March 9th, 2025]
- Is This the Beginning of the End of Big Social Media? - CMSWire - March 9th, 2025 [March 9th, 2025]
- Reaching Gen Z in unexpected placeshow brands can win their attention - Ad Age - March 9th, 2025 [March 9th, 2025]
- Tech giants oppose YouTube's exemption from Australia's social media ban for children - Storyboard18 - March 9th, 2025 [March 9th, 2025]
- TikTok Sets Deadline for the Switch to Its Creative Suite - Social Media Today - March 1st, 2025 [March 1st, 2025]
- Later Announces Partnership with Snap Inc. Delivering the Industry's Most Comprehensive Integration for Social and Influencer Marketing - PR Newswire - March 1st, 2025 [March 1st, 2025]
- Safety Jevon Holland thinks Dolphins' social media indicates they've 'kind of moved on' - NFL.com - March 1st, 2025 [March 1st, 2025]
- How TikTok Users Respond to Music in Brand Promotions - Social Media Today - February 27th, 2025 [February 27th, 2025]
- Cyber Social Media Marketing Unveils Major Platform Upgrade with Advanced AI Algorithms and Tools to Deliver Greater Value for Global Users - Macau... - February 27th, 2025 [February 27th, 2025]
- New research unveils the "dark side" of social media influencers and their impact on marketing and consumer behaviour - University of... - February 27th, 2025 [February 27th, 2025]
- There's a Creative Revolution at the Heart of #HillmanTok - Adweek - February 25th, 2025 [February 25th, 2025]
- What Lush learned from three years of being mostly offline - Marketing Brew - February 25th, 2025 [February 25th, 2025]
- The 'dark side' of social media influencers and their impact on marketing and consumer behavior - Phys.org - February 25th, 2025 [February 25th, 2025]
- Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on Meta - Digiday - February 25th, 2025 [February 25th, 2025]
- Call for regulation to protect people with substance use disorder from exploitative marketing practices on social media - Medical Xpress - February 25th, 2025 [February 25th, 2025]
- UK Universities are reluctant to break a toxic social media relationship - LSE - February 25th, 2025 [February 25th, 2025]
- Global Trends in Social Media Marketing: How Instagram Leads the Way - World Business Outlook - February 23rd, 2025 [February 23rd, 2025]
- Snapchat Highlights the Value of AR in Driving Audience Connection - Social Media Today - February 23rd, 2025 [February 23rd, 2025]
- The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty Hair - Business Insider - February 23rd, 2025 [February 23rd, 2025]
- Gen Z job seekers are turning to social media to find employment. Expert tips on making it work for you - Fortune - February 23rd, 2025 [February 23rd, 2025]
- Assessing the Winners of the Super Bowl Ad Blitz [Infographic] - Social Media Today - February 23rd, 2025 [February 23rd, 2025]
- TikTok Launches Updated Automotive Ad Options - Social Media Today - February 23rd, 2025 [February 23rd, 2025]
- TikTok Launches Automotive Ads Even as Its Future In the US Remains Uncertain - Adweek - February 23rd, 2025 [February 23rd, 2025]
- Social Media: An Irreplaceable Marketing Tool - BW Marketing World - February 23rd, 2025 [February 23rd, 2025]
- The Future Of Social Media Marketing Is Real, Raw & AI-powered - BW Marketing World - February 23rd, 2025 [February 23rd, 2025]
- AI Is Transforming the Workplace Including Social Media Marketing. Here's How Businesses Can Actually Use It. - Entrepreneur - February 18th, 2025 [February 18th, 2025]
- How to Build a Marketing Strategy That Doesnt Depend on Social Media - SUCCESS Magazine - February 18th, 2025 [February 18th, 2025]
- Houston ISD board votes 9-0 in favor of seeking legal action against social media platforms - ABC13 Houston - February 18th, 2025 [February 18th, 2025]
- Beyond Likes and Shares How to Leverage Influencer Partnerships in the New Era of Social Media - Entrepreneur - February 18th, 2025 [February 18th, 2025]
- Trump Media says it lost more than $400 million last year while revenue dropped 12% - CBS News - February 18th, 2025 [February 18th, 2025]
- Targets DEI retreat: Inclusivity was never more than a marketing stunt - MarTech - February 18th, 2025 [February 18th, 2025]
- Merchantwise expands with social and influencer marketing acquisition - Marketing Interactive - February 18th, 2025 [February 18th, 2025]
- BuzzFeed to launch new social media platform in beta this year - Performance Marketing World - February 18th, 2025 [February 18th, 2025]
- Could long form writing be a secret to business success? - Stuff - February 18th, 2025 [February 18th, 2025]
- Will Law Firm Marketing Change Under the Trump Administration? - The Social Media Butterfly - February 14th, 2025 [February 14th, 2025]
- Caught in the Web: Surviving the Unpredictable World of Social Media Algorithms - Passionate In Marketing - February 14th, 2025 [February 14th, 2025]
- AI Licensing Deals With Google and OpenAI Make Up 10% of Reddit's Revenue - Adweek - February 14th, 2025 [February 14th, 2025]
- Social media groups can offer support to new parents. Heres how to tell if theres marketing involved - The Conversation - February 14th, 2025 [February 14th, 2025]
- Foxs IndyCar marketing campaign drawing nearly 90% positive social media sentiment - Sports Business Journal - February 14th, 2025 [February 14th, 2025]
- Nextech3D.ai Embarks on Social Media Marketing and Unveils New AI Product Suite - TipRanks - February 14th, 2025 [February 14th, 2025]
- Leadership Through Turbulence: Insights from Maggie Schmerin of United Airlines - Adweek - February 14th, 2025 [February 14th, 2025]
- Skipton social media marketing prodigy wins Young Apprentice of the Year award - Yahoo News UK - February 14th, 2025 [February 14th, 2025]
- How one brand is looking to bring trust and authenticity to social commerce - Marketing Week - February 14th, 2025 [February 14th, 2025]
- Nextech3D.ai Launches First-Ever Social Media Marketing Initiative As New AI 3D Products Emerge - Batesville Daily Guard - February 14th, 2025 [February 14th, 2025]
- AI Tools for Social Media Market Share will be booming in next 10 years - openPR - February 14th, 2025 [February 14th, 2025]
- Nextech3D.ai Launches First-Ever Social Media Marketing Initiative As New AI 3D Products Emerge - Weatherford Democrat - February 14th, 2025 [February 14th, 2025]
- Report Looks at Average Social Media Post Performance in the Major Apps - Social Media Today - February 7th, 2025 [February 7th, 2025]
- Crowdfunding Market to Grow by USD 540.1 Billion (2025-2029), Driven by Social Media Promotion, Report on How AI Is Redefining the Market Landscape -... - February 7th, 2025 [February 7th, 2025]
- Daves Hot Chicken: Harnessing a hype machine - Creativebrief - February 7th, 2025 [February 7th, 2025]
- SOCIAL Celebrates Valentines with a Retro Twist, Partnering with Nestl KITKAT for a Sweet Throwback - Passionate In Marketing - February 7th, 2025 [February 7th, 2025]
- Social media fragmentation exposes cracks forming in Super Bowl second screen plans - Digiday - February 5th, 2025 [February 5th, 2025]
- Stock Images Market to Grow by USD 1.28 Billion by 2029, Increased Use in Digital and Social Media Marketing Boosts Market, AI-Redefined Landscape... - February 5th, 2025 [February 5th, 2025]
- Why the NFLs MVPs Might Be Moms - Adweek - February 5th, 2025 [February 5th, 2025]
- Threads is becoming brand's platform of choice, according to Sprout Social - Marketing Beat - February 5th, 2025 [February 5th, 2025]