Mediaboss Marketing

Dublin, Dec. 03, 2020 (GLOBE NEWSWIRE) -- The "Social Advertising and Influencer Marketing - Are They a Threat to Advertising Market Leaders?" report has been added to ResearchAndMarkets.com's offering.

This report examines the fast-growing social media and influencer marketing market.

It begins by outlining the main trajectories at work in digital advertising, and how influencer marketing is positioned. It also describes the ecosystem of incumbent players.

The second part analyses how US and Chinese social media giants are positioned, and especially how they are incorporating classic digital advertising and influencer marketing.

Also included is an analysis of the outstanding issues and challenges for these platforms and for advertisers and brands, once again with a particular focus on China.

Rounding it out are spending forecasts for influencer marketing up to 2024 for each of the world's main regions.

Key Topics Covered:

1. Executive Summary

2. Market and trends2.1. Usage2.2. How the advertising market is shifting2.3. Digital advertising2.4. Online marketing's multimodal approach2.5. Influencer marketing2.6. The influencers2.7. Influencer marketing agencies2.8. Digital marketing in China

3. Social media platforms3.1. Snapshot of the main platforms3.2. Facebook3.3. Instagram3.4. YouTube3.5. Snapchat3.6. Snapshot of social media platforms in China3.7. Weixin3.8. Sina Weibo3.9. Douyin

4. Influencer marketing: key issues and challenges4.1. Influencer marketing challenges for social media platforms4.2. Impacts of influencer marketing on social media in China4.3. Influencer marketing's main targets4.4. Influencer marketing budgets4.5. What impact is influencer marketing having on brands in China?4.6. SWOT analysis

5. Market forecasts5.1. Impact of Covid-195.2. Market forecasts for influencer marketing

Key Tables and Figures

Executive Summary

Market and trends

Social media platforms

Influencer marketing: key issues and challenges

Market forecasts

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/xh9io3

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Original post:
Global Social Advertising and Influencer Marketing Report 2020 with Focus on China and United States - GlobeNewswire