Mediaboss Marketing

On this weeks episode of Marketing OClock, hosts Greg Finn, Jess Budde & Mark Saltarelli break down the biggest digital marketing news of the week.

If you are unable to listen on Spotify, check out the video version of this weeks episode on the Search Engine Journal YouTube channel.

Googles lead form extension has gotten an overhaul! In the recent rollout, lead form extensions will now make a lead form pop up right in the SERPs after an ad with the extension is clicked.

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This action allows the user to fill out the lead form without having to click to the advertisers website, never having to leave Google.

Google Search Liaison, Danny Sullivan announced on Twitter that as of February 11, passage-based rankings are live for English-language search queries in the US.

Further launches are expected to be commencing in the near future, which will all be reported on Googles Search Liaison Twitter account.

These passage-based rankings only seem to go into effect on longer, unstructured content. Along with that, the scroll-to-text feature is not used for passages.

After seeing the success of other platforms that have begun similar programs, LinkedIn has become the latest social media platform to jump on the content creator program.

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LinkedIns Editor In Chief, Daniel Roth, tweeted on February 12 about the importance of creators to the platform. Creators are the driving engine of LinkedIn [ they are] the ones who often get that ball rolling, creating original posts, stories, videos, articles, etc.; amplifying new people to follow; sharing news and links and explaining why theyre worth our time

The program is now in the very early stages of development.

In this weeks take of the week segment, Larry Chasse shares some of Google Ads abysmal Target CPA bid suggestions.

Next, in our ICYMI segment, @PPCGreg on Twitter spills the beans on a lesser-known feature in Google Ads that will exclude all apps categories without much hassle.

Then we answer your burning digital marketing questions during our lightning round segment:

Check out the Marketing OClock site to subscribe to the show (and our newsletter!) to read all the articles featured on this weeks show!

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Image Credit: Samantha Hanson

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Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Weeks Digital Marketing News [PODCAST] - Search Engine Journal