Mediaboss Marketing

Gough Hotels, a boutique hotel chain based in Suffolk, has hired Digital Visitor to deliver an influencer marketing and PR campaign across the brands social media platforms.

Digital Visitors brief is to work with influencers to raise awareness of each of Gough Hotels properties, with a focus on creating educational content to engage potential visitors.

Alex Paul, director of sales and marketing at Gough Hotels, said: Having heard a lot about influencers in previous years, we were keen to explore how we could create relationships of our own to raise awareness of our portfolio of hotels. We found Digital Visitor to have a great track record of working with influencers in the hotel sector, and are looking forward to welcoming our first bloggers in the coming months.

Simon Jones, client services director at Digital Visitor, said: Influencer marketing is one of the biggest trends in digital marketing right now and for good reason. With three stunning properties across Suffolk including Southwold Pier we anticipate industry-leading coverage for Gough Hotels from our roster of influencers.

A social media veteran of over 10 years, Digital Visitor specialises in providing strategic social media marketing solutions to the travel and tourism industry, having worked with clients including AccorHotels, IHG and John Fowler Holidays.

See more here:
Gough Hotels appoints Digital Visitor to deliver influencer marketing on social - The Drum