Mediaboss Marketing

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Corporate Communication and Marketing Innovation: The dangerous delusion of safety playing it safe can hurt you more than you know (podcast episode #41)

December 7, 2022 Listen to this podcast episode to hear Jasmin Guthmann, Head of Corporate Communication, Contentstack, discuss simplifying the complex so your creative team can do phenomenal things, the impossibility of trying to guess what your customers need, and why large meetings are not for decisions.

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B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (podcast episode #40)

November 30, 2022 Listen to this podcast episode to hear Tara Robertson, Chief Marketing Officer, Bitly, discuss focus and prioritization, the right way to start in a new role, and forming your own shine crew.

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