Mediaboss Marketing

In the past three years, the average budget spent on social media marketing has grown 133%. In an effort to transform social media from a promotion and engagement tool to one more focused on lead generation and closing, HubSpot and HootSuite have joined forces to close the loop on social media marketing efforts.

The partnership is focused on a central idea that, they should make it easier for marketers to generate, nurture, and manage leads via social media, so they can finally close the loop on their social media marketing efforts (what theyre calling closed-loop social for short).

At the heart of the partnership is an app which allows integration into the HootSuite app directory. It automatically puts HubSpot lead and keyword data into HootSuite. The beta app allows users to monitor their leads tweets in HootSuite to identify opportunities to follow up on their leads with a tweet back. Using the app to monitor their best-performing keywords in HubSpot, users can identify leads through relevant conversations.

It may sound complex in theory, but through what could be the worlds largest webinar, and a series of ebooks to go along with their closing the loop initiative, its easy to start making their partnership work for you.

Also, HootSuite will present at HubSpots three-day marketing conference in Boston running from August 27th through the 30th entitled, Inbound 2012. You can download the beta app. and take advantage of a series of educational resources by following this link. Take a look at the tools available to guide you:

* A white paper on closing the loop for social leads. Download now.

* A HootSuite University Lecture Series led by HubSpot Social Media Scientist about the Science of Social Media, Dan Zarrella. Watch today.

* The Science of Inbound Marketing A world-record breaking webinar hosted by HootSuite and HubSpot. Register here!

Ryan Holmes, CEO of HootSuite Media, Inc. comments on the sheer utility of partnering with HubSpot:

Social media spending is on the rise. We watch as companies invest significant dollars into driving marketing campaigns using social networks as the next marketing platform,

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HootSuite & HubSpot Announce Partnership to Close the Loop on Social Media Marketing