How Brands from 14 Industries Performed On Social Media Last Year – Morning Brew

Category: Social Marketing

If youve ever needed a 10,000-foot view on how the Big Three social media platforms (Facebook, Instagram, and Twitter) are working for marketers since January 2020, look no further.

Read on for the most interesting stats, by industry, then read the full report here:

Higher education: Maybe alumni loyalty is the ultimate brand loyaltyhigher ed accounts had the top Instagram and Twitter engagement rates across industries, with rates 3x the median on Instagram and 2x the median on Twitter.

Sports teams and influencers: Sports teams, which posted frequently, and influencers, who posted infrequently, had the most consistently engaging Facebook posts this year.

Alcohol: The drank industry saw nearly 10x more engagement on Instagram marketing efforts than on Facebook, despite consistent posting on both platforms.

Bottom line: No matter your industry, theres no universal posting frequency that works for all brands.

Link:
How Brands from 14 Industries Performed On Social Media Last Year - Morning Brew

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February 19th, 2021
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