Mediaboss Marketing

Mlily USA has developed an easy-to-use guide for retailers looking to be more effective with social media and marketing.

KNOXVILLE, Tenn. In a move designed to help boost its retail partners social media and marketing prowess, bedding supplier Mlily USA has developed an easy-to-use guide that offers how-tos and best practices for establishing a vibrant social media presence.

The complimentary guide offers instructions for setting up a social media profile, creating and sharing posts, and tagging. It covers four of the most widely used social media platforms: Facebook, Instagram, Twitter and LinkedIn.

Social media is an essential part of retail businesses to reach a vast audience, increase brand awareness and attract new customers, said Ryan Farber, vice president of marketing. Our primary goal with the social media guide is to support our retailers and meet them where they are. When it comes to social media, most of us, from novice to expert, can use support because it evolves quickly, and every channel has its own set of features and nuances.

Available through Mlilys partner portal as an interactive PDF, the guide includes a section on brand terminology, materials and technology, as well as access to other resources such as product information and visual assets.

Farber said the idea was derived from the companys sales and marketing teams that were spending time explaining the benefits of social media and the impact it could have on business.

Im Sheila Long OMara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industrys leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. Its a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. Im happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.

More:
Hunting for ways to boost your social media presence? This mattress brand is ready to help - Furniture Today