Mediaboss Marketing

SAN MATEO, Calif., March 14, 2012 /PRNewswire-iReach/ -- Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social media better than B2Bs. However, the numbers show that B2Bs are making up ground.

(Photo: http://photos.prnewswire.com/prnh/20120314/CG68825)

A study by Accenture found that while B2Bs lag in integrating social media into marketing plans, they are realizing the value of social media use.Nearly two thirds of marketing execs questioned said they believe social media is an important way to reach customers.

Even though there hasn't been a huge explosion in social use with B2Bs, the trend toward using the channels more actively proves that marketers will need to acquire tools and technology to successfully leverage a social media strategy.

Not sure how to get started? Marketo offers a sample plan to help you create tactical objectives in order to accomplish the two primary goals of social media: Drive more unique traffic to your website and convert anonymous traffic to known visitors.

Download your own copy of the Social Media Tactical Plan.

Media Contact: Launch Squad LaunchSquad, 8772606586, Marketo@launchsquad.com

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Excerpt from:
Improve B2B Marketing Effectiveness Through Social Media