India coronavirus dispatch: Pandemic and the challenge of behaviour change – Business Standard
Here is a round-up of coronavirus-related articles from across Indian publications. From preparing for community transmission after lockdown, to relief for homeless migrants, and how to wear and remove a mask properly read these and more in todays India dispatch.
Expert Speak
A mental health crisis is brewing: How ready are we as a populace or as individuals for the post-Covid-19 world? What is happening to us right now as we sit at home and engage with our families? Are issues we should have been grappling with or are grappling with perhaps have an impact as we emerge back into the real world? Read this interview on the impact of the lockdown on mental health, with Shekhar Saxena, professor of Practice of Global Mental Health at Harvard T H Chan School of Public Health, Amit Malik, who has spent 13 years in the National Health Services, and Neha Kripal, co-founder of Innerhour, a digital mental health platform.
Opinion
Covid-19 is teaching us that force of nature is bigger than combined force of science and technology: According to the International Monetary Fund (IMF), the recession triggered by the Great Lockdown will be more intense and more extensive than the Great Recession in the wake of the global financial crisis (GFC). But that is not the only factor that separates the corona financial crisis (CFC) from the GFC. There are other critical differences between the two crises, and it is important to recognise them for they have implications for the nature and effectiveness of the solutions. Read here.
The pandemic and the challenge of behaviour change: Containing Covid-19 and restoring our economies require not just good policy decisions and medical advice, but also continued compliance with the recommended behavioural changes that in many ways go against social and cultural conventions. The science of social marketing use is known as marketing principles and behaviour change theory to influence peoples behaviour for the benefit of both the target audience and of society. Public health, safety and environmental concerns are some of the areas where social marketing can have a huge impact. Read more here.
Citizens Under Lockdown
They walk 30 km. Wait four days for a train. No ones told them theyre at the wrong station: Millions of working-class Indians have been stranded far away from home, mostly without wages and food, for nearly two months.
Many have walked over 1,000 km to get back to their villages. Over 120 have died in accidents on the way. Read more here.
ALSO READ: Coronavirus: BMC planning to use Wankhede Stadium as quarantine centre
How to ensure all homeless Indians get lockdown relief? With no money and no documents to help them access relief measures related to food, health, water, sanitation, shelter and livelihood, the homeless have become the most vulnerable to the immediate impact and aftermath of the Covid-19 crisis, an analysis shows. Read more here.
Managing Covid-19
Koyambedu India's coronavirus cluster at a vegetable market: Koyambedu market in Chennai was temporarily closed because several vendors and labourers at the market tested positive for coronavirus, and it was linked to a spate of cases in Chennai and surrounding areas. Asia's largest fruit and vegetable market, trading in millions of tonnes of fresh produce daily, is quickly becoming a cause for concern. Read more here.
India must prepare for community transmission of Covid-19 after lockdown: When the lockdown opens, there will be much greater mobility of people, there could be more widespread transmission of the virus, so we have to maintain as much physical distancing as possible, continue practices like wearing masks and hand-washing as precautionary measures. Things are going to be difficult in overcrowded areas, especially slums, according to Public Health Foundation President K Srinath Reddy. Read here.
ALSO READ: Trump gift of ventilators welcome, India needs each machine coming its way
If flights resume, study estimates outbreak risk: Air travel is currently on hold to check the spread of Covid-19, but a new study of 1,364 airports worldwide has found that if flights resume, cases could spread unevenly across the globe, with many of the airports in India and China posing the highest risk of the spread. Read more here.
Why Bihars door-to-door screening could be underreporting Covid-19 cases: The Bihar governments door-to-door screening campaign for Covid-19 is marred by poor adherence to guidelines about data collection. Health workers conducting the screening are skipping entire households and conducting incomplete, perfunctory interviews. Read more here.
Understanding Covid-19
How to wear and remove a mask properly: Cloth masks reduce the number of droplets that are spread into the environment when people breathe, cough or sneeze. Medical masks protect the wearer from these droplets. Its important to wear and remove a mask properly. Read more here.
India overtakes China with 85,000 confirmed cases: How did we reach here? With 85,940 Covid-19 cases on Saturday, 16 May, India has now exceeded China, which has 84,038 cases. While India has surpassed China in the total number of cases, China is still way ahead in number of deaths. China has a case fatality rate (CFR) of 5.5 per cent, against India's 3.2 per cent. Read more here.
Follow this link:
India coronavirus dispatch: Pandemic and the challenge of behaviour change - Business Standard
- YouTube settles upcoming bellwether trial over social media's psychological harms to kids - Courthouse News - June 24th, 2026 [June 24th, 2026]
- NHT Urges Public to Beware of Fake Social Media Pages and Platforms - Jamaica Information Service (JIS) - June 24th, 2026 [June 24th, 2026]
- HENNE appoints Jaywing, The Social CliQ as new marketing partners following competitive pitch - marketech apac - June 24th, 2026 [June 24th, 2026]
- How the social media ban could reshape how all of us use the internet - BBC - June 22nd, 2026 [June 22nd, 2026]
- Smartly and Roku connect social advertising with CTV - marketingreport.one - June 22nd, 2026 [June 22nd, 2026]
- Pixar's Gatto marketing combines two of social media's favourite things - Creative Bloq - June 22nd, 2026 [June 22nd, 2026]
- They Looked Like They Were Getting Rich on Polymarketbut None of It Was Real - WSJ - June 22nd, 2026 [June 22nd, 2026]
- LBG Media Acquires TikTok Agency Uncovered to Expand Social-First Marketing Capabilities (LBG) - Yahoo Finance UK - June 19th, 2026 [June 19th, 2026]
- British public tend to say harms of social media have outweighed the benefits - YouGov - June 19th, 2026 [June 19th, 2026]
- The Week in Tech: A ban on social media and an unlikely comeback - Marketing Week - June 19th, 2026 [June 19th, 2026]
- Winners And Losers Of Q1: Sprout Social (NASDAQ:SPT) Vs The Rest Of The Sales And Marketing Software Stocks - TradingView - June 19th, 2026 [June 19th, 2026]
- U.K. Social Media Ban Signals Shift for Youth Marketing - The Impression - June 19th, 2026 [June 19th, 2026]
- How can the industry adapt to the social media ban? - DecisionMarketing - June 19th, 2026 [June 19th, 2026]
- Are prices really dropping in the US, as Trump claims? - Al Jazeera - June 19th, 2026 [June 19th, 2026]
- The UKs U16 social media band is set to shake up beauty marketing as we know it - Cosmetics Business - June 19th, 2026 [June 19th, 2026]
- "All sticks, no carrots: Experts react to UK social media ban for under 16s - City St George's, University of London - June 19th, 2026 [June 19th, 2026]
- Jason Beckley: Growth belongs to brands that think and operate social-first - cbn.com.cy - June 19th, 2026 [June 19th, 2026]
- The 2 minutes and 46 seconds of Pauline Hanson's speech that she thinks matters - Australian Broadcasting Corporation - June 19th, 2026 [June 19th, 2026]
- More countries are pushing for youth social media bans. Is the world reaching a tipping point? - Radio-Canada - June 19th, 2026 [June 19th, 2026]
- Explainer: What Social Media Bans Mean for Marketers - The Business of Fashion - June 16th, 2026 [June 16th, 2026]
- Britain will ban under-16s from social media apps, including TikTok and YouTube - NPR - June 16th, 2026 [June 16th, 2026]
- Eight in ten parents say social media use has a negative impact on children - YouGov - June 16th, 2026 [June 16th, 2026]
- Dentsu brings back 360i brand as social-first solution primed for AI - Marketing Dive - June 16th, 2026 [June 16th, 2026]
- The earlier preteens are on social media, the more likely they may be to use substances - CNN - June 16th, 2026 [June 16th, 2026]
- Teaser campaigns have become one of the music industrys most powerful marketing tools - The Conversation - June 16th, 2026 [June 16th, 2026]
- Social media ban to enforce major marketing rethink - DecisionMarketing - June 16th, 2026 [June 16th, 2026]
- UK parents support an under-16 social media ban but what do their children think? - The Guardian - June 14th, 2026 [June 14th, 2026]
- 'I hope this isn't a marketing stunt.' The destructive art of hacking attentionand what comes after - Fast Company - June 14th, 2026 [June 14th, 2026]
- When social media stops being social: Marketing beyond the feed - Performance Marketing World - June 14th, 2026 [June 14th, 2026]
- Why young people say the social media ban is not working six months on - Australian Broadcasting Corporation - June 14th, 2026 [June 14th, 2026]
- From Social Media Strategy to Client Success: A Q+A with Olivia Gambuti 25, 26 - Pace University - June 12th, 2026 [June 12th, 2026]
- How Jelly Belly is repositioning its brand for social epicureans - Marketing Dive - June 12th, 2026 [June 12th, 2026]
- The Rise of the "SMB Creator": How Small Businesses are Leveraging Social Media and AI to Capture Consumer Attention - PR Newswire - June 12th, 2026 [June 12th, 2026]
- Emplifi Fuel Drives 60% Increase in Social Media Engagement for Brands and More than 85% Growth in Audience - PR Newswire - June 12th, 2026 [June 12th, 2026]
- SGMC Health Wins Swaay.Health Award for Best Use of Social Media - SGMC Health - June 3rd, 2026 [June 3rd, 2026]
- Detroit Small Businesses Navigate the Pressure To Stay Visible on Social Media - Detroit Regional Chamber - June 3rd, 2026 [June 3rd, 2026]
- NC lawmakers zoom in on addictive apps as they social media restrictions for teens - KOLN | Nebraska Local News, Weather, Sports | Lincoln, NE - June 3rd, 2026 [June 3rd, 2026]
- What do Britons think are the biggest harms of social media for children in their own words - YouGov - June 3rd, 2026 [June 3rd, 2026]
- RCBs IPL triumph sparks a wave of brand creativity on social media - Storyboard18 - May 31st, 2026 [May 31st, 2026]
- Influencers are promoting dangerous peptides on social media and regulators are struggling to keep up - The Conversation - May 29th, 2026 [May 29th, 2026]
- Une Femme pairs wine with literature for co-branded social promotion - Marketing Dive - May 29th, 2026 [May 29th, 2026]
- Brands rethink youth reach as social restrictions grow in SEA - thecurrent.com - May 29th, 2026 [May 29th, 2026]
- Instagram truly is the new LinkedIn: why gen Z is using social media to get hired - The Guardian - May 29th, 2026 [May 29th, 2026]
- Marketing Masterclass: Can your business survive on social media alone, or is a website a must? - channeleye.media - May 29th, 2026 [May 29th, 2026]
- Is social media becoming the driver of store visits? - Exchange4Media - May 29th, 2026 [May 29th, 2026]
- Ogilvy wins global and local Social Media awards including Smarties Agency of the Year 2026 - Bizcommunity - May 29th, 2026 [May 29th, 2026]
- Social media, investor decks and NI 43-101: Are your promotions offside? - MLT Aikins - May 29th, 2026 [May 29th, 2026]
- AI Reshapes the Decision-Making Chain: How Can Brands Seize the "Next Super Entry Point"? - eu.36kr.com - May 27th, 2026 [May 27th, 2026]
- Thermacell appoints Born Social for social strategy - marketingreport.one - May 27th, 2026 [May 27th, 2026]
- Digital marketing trends 2026: How AI, search and social will reshape growth - AZ Big Media - May 20th, 2026 [May 20th, 2026]
- Envoyage invests in product, marketing and business development with three key appointments - travelweekly.com.au - May 20th, 2026 [May 20th, 2026]
- Building Portable AI Workflows That You Can Take Anywhere - Social Media Examiner - May 20th, 2026 [May 20th, 2026]
- Exposing marketing tactics and strategies driving the global growth of nicotine pouches - World Health Organization (WHO) - May 17th, 2026 [May 17th, 2026]
- Creator content drives brands on Snapchat - Social Media Today - May 17th, 2026 [May 17th, 2026]
- Social insights fail to reach decision-makers: Heres what the numbers say - Marketing Dive - May 17th, 2026 [May 17th, 2026]
- Big Tech turns to Sesame Street, Girl Scouts to deflect scrutiny over kids' screen time - Reuters - May 17th, 2026 [May 17th, 2026]
- Social media personality, another injured after fight leads to shooting outside Montgomery County Courthouse - WSMV - May 17th, 2026 [May 17th, 2026]
- I used AI to help market my bagel shop. Then the one-star reviews came in. - Business Insider - May 17th, 2026 [May 17th, 2026]
- OpenAI is looking to grow its international marketing exec lineup - Marketing Brew - May 13th, 2026 [May 13th, 2026]
- AnyMind Group launches AnyAI OMO to help brands turn online buzz into offline retail growth - AnyMind Group - May 13th, 2026 [May 13th, 2026]
- Social media influencer arrested, accused of refusing to pay for almost $400 of food at restaurant - KWQC - May 13th, 2026 [May 13th, 2026]
- Snapchat says what it means to be a teenager hasnt changed - Social Media Today - May 13th, 2026 [May 13th, 2026]
- All things creator marketing with Katie Gohman - Marketing Brew - May 13th, 2026 [May 13th, 2026]
- Changan Automobile names Ogilvy global partner for digital and social media operations - bestmediainfo.com - May 13th, 2026 [May 13th, 2026]
- A new Erewhon competitor just opened in West Hollywood with no marketing or social media. It's counting on you to post about it - Fast Company - May 13th, 2026 [May 13th, 2026]
- Social media influencer arrested after allegedly refusing to pay nearly $400 bill at Nashville restaurant - WSMV - May 11th, 2026 [May 11th, 2026]
- Digital Marketing Statistics 2026: Key SEO, PPC, Social Media, Email, AI Search, and Conversion Benchmarks - ALM Corp - May 11th, 2026 [May 11th, 2026]
- Social media influencer arrested, accused of refusing to pay for almost $400 of food at restaurant - KBTX News 3 - May 11th, 2026 [May 11th, 2026]
- PGI conducts awareness campaign on responsible social media use for teenagers - The Tribune - May 11th, 2026 [May 11th, 2026]
- Hashtags: What they are and how to use them effectively - Sprout Social - May 11th, 2026 [May 11th, 2026]
- 7 Social Media Automation Tools That Will Make Your Job Easier - Hootsuite Blog - May 11th, 2026 [May 11th, 2026]
- Joseph Fiennes on parenting, politics and banning children from social media: Stand up, Keir, this is your kids generation - The Guardian - May 11th, 2026 [May 11th, 2026]
- The Science of Attention: Creating Short-Form Videos People Wont Skip - Social Media Examiner - May 7th, 2026 [May 7th, 2026]
- Social Savvy: Discover the marketing opportunities of podcasting and online audio content March 2026 - Floor Daily - May 7th, 2026 [May 7th, 2026]
- Regulatory And Compliance Regulations In Influencer Marketing And Advertising - Social Media - Nigeria - Mondaq - May 7th, 2026 [May 7th, 2026]
- Targets digital chief breaks down the retailers creator overhaul - Marketing Dive - May 7th, 2026 [May 7th, 2026]
- LinkedIn launches Ad Agency Certification to showcase LinkedIn Ads knowledge - Social Media Today - May 7th, 2026 [May 7th, 2026]
- Meta adds more insight tools to Edits to enhance video projects - Social Media Today - May 7th, 2026 [May 7th, 2026]
- Your feed is overrun with clips this is the cutthroat community of clippers behind it - The Verge - May 7th, 2026 [May 7th, 2026]
- Early reviews of Australias social ban are in and they arent good - AFR - May 7th, 2026 [May 7th, 2026]