India coronavirus dispatch: Pandemic and the challenge of behaviour change – Business Standard
Here is a round-up of coronavirus-related articles from across Indian publications. From preparing for community transmission after lockdown, to relief for homeless migrants, and how to wear and remove a mask properly read these and more in todays India dispatch.
Expert Speak
A mental health crisis is brewing: How ready are we as a populace or as individuals for the post-Covid-19 world? What is happening to us right now as we sit at home and engage with our families? Are issues we should have been grappling with or are grappling with perhaps have an impact as we emerge back into the real world? Read this interview on the impact of the lockdown on mental health, with Shekhar Saxena, professor of Practice of Global Mental Health at Harvard T H Chan School of Public Health, Amit Malik, who has spent 13 years in the National Health Services, and Neha Kripal, co-founder of Innerhour, a digital mental health platform.
Opinion
Covid-19 is teaching us that force of nature is bigger than combined force of science and technology: According to the International Monetary Fund (IMF), the recession triggered by the Great Lockdown will be more intense and more extensive than the Great Recession in the wake of the global financial crisis (GFC). But that is not the only factor that separates the corona financial crisis (CFC) from the GFC. There are other critical differences between the two crises, and it is important to recognise them for they have implications for the nature and effectiveness of the solutions. Read here.
The pandemic and the challenge of behaviour change: Containing Covid-19 and restoring our economies require not just good policy decisions and medical advice, but also continued compliance with the recommended behavioural changes that in many ways go against social and cultural conventions. The science of social marketing use is known as marketing principles and behaviour change theory to influence peoples behaviour for the benefit of both the target audience and of society. Public health, safety and environmental concerns are some of the areas where social marketing can have a huge impact. Read more here.
Citizens Under Lockdown
They walk 30 km. Wait four days for a train. No ones told them theyre at the wrong station: Millions of working-class Indians have been stranded far away from home, mostly without wages and food, for nearly two months.
Many have walked over 1,000 km to get back to their villages. Over 120 have died in accidents on the way. Read more here.
ALSO READ: Coronavirus: BMC planning to use Wankhede Stadium as quarantine centre
How to ensure all homeless Indians get lockdown relief? With no money and no documents to help them access relief measures related to food, health, water, sanitation, shelter and livelihood, the homeless have become the most vulnerable to the immediate impact and aftermath of the Covid-19 crisis, an analysis shows. Read more here.
Managing Covid-19
Koyambedu India's coronavirus cluster at a vegetable market: Koyambedu market in Chennai was temporarily closed because several vendors and labourers at the market tested positive for coronavirus, and it was linked to a spate of cases in Chennai and surrounding areas. Asia's largest fruit and vegetable market, trading in millions of tonnes of fresh produce daily, is quickly becoming a cause for concern. Read more here.
India must prepare for community transmission of Covid-19 after lockdown: When the lockdown opens, there will be much greater mobility of people, there could be more widespread transmission of the virus, so we have to maintain as much physical distancing as possible, continue practices like wearing masks and hand-washing as precautionary measures. Things are going to be difficult in overcrowded areas, especially slums, according to Public Health Foundation President K Srinath Reddy. Read here.
ALSO READ: Trump gift of ventilators welcome, India needs each machine coming its way
If flights resume, study estimates outbreak risk: Air travel is currently on hold to check the spread of Covid-19, but a new study of 1,364 airports worldwide has found that if flights resume, cases could spread unevenly across the globe, with many of the airports in India and China posing the highest risk of the spread. Read more here.
Why Bihars door-to-door screening could be underreporting Covid-19 cases: The Bihar governments door-to-door screening campaign for Covid-19 is marred by poor adherence to guidelines about data collection. Health workers conducting the screening are skipping entire households and conducting incomplete, perfunctory interviews. Read more here.
Understanding Covid-19
How to wear and remove a mask properly: Cloth masks reduce the number of droplets that are spread into the environment when people breathe, cough or sneeze. Medical masks protect the wearer from these droplets. Its important to wear and remove a mask properly. Read more here.
India overtakes China with 85,000 confirmed cases: How did we reach here? With 85,940 Covid-19 cases on Saturday, 16 May, India has now exceeded China, which has 84,038 cases. While India has surpassed China in the total number of cases, China is still way ahead in number of deaths. China has a case fatality rate (CFR) of 5.5 per cent, against India's 3.2 per cent. Read more here.
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India coronavirus dispatch: Pandemic and the challenge of behaviour change - Business Standard
- Missouri considering bills that enforce age verification for social media apps - WGEM - March 28th, 2026 [March 28th, 2026]
- Landmark lawsuit finds that social media addiction is a feature, not a bug - theconversation.com - March 28th, 2026 [March 28th, 2026]
- What Does the Landmark Ruling Against Meta and Google Mean for Brands? - Vogue - March 28th, 2026 [March 28th, 2026]
- Leading Toronto Digital Marketing Agency Jeff Social Marketing Expands Into the U.S. Market - Yahoo Finance - March 28th, 2026 [March 28th, 2026]
- Juries Take the Lead in the Push for Child Online Safety - The New York Times - March 28th, 2026 [March 28th, 2026]
- The whistleblower who thinks change is coming to social media : Here & Now Anytime - NPR - March 28th, 2026 [March 28th, 2026]
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- Meta and YouTube found liable of negligence in social media addiction trial - NBC News - March 28th, 2026 [March 28th, 2026]
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- Phones, social media and young people but what about the rest of us? - enlighten.scot - March 28th, 2026 [March 28th, 2026]
- Influencer marketing: Top strategies to maximize ROI in 2026 - Hootsuite Blog - March 28th, 2026 [March 28th, 2026]
- Meta and YouTube lose key battle in social media addiction trial - Marketing-Interactive - March 28th, 2026 [March 28th, 2026]
- DMWF Spotlight: Why video-first social intelligence is the new standard for authenticity - marketingtechnews.net - March 28th, 2026 [March 28th, 2026]
- Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS - Social Media Examiner - March 26th, 2026 [March 26th, 2026]
- Is social media addictive? The science reveals whats at stake - Scientific American - March 26th, 2026 [March 26th, 2026]
- Jury finds Instagram and YouTube liable in landmark social media addiction trial - Lookout Santa Cruz - March 26th, 2026 [March 26th, 2026]
- Social media is shaping teens - Tri City Voice - March 26th, 2026 [March 26th, 2026]
- UK government to trial social media ban for hundreds of teens - CNBC - March 26th, 2026 [March 26th, 2026]
- Meta adds more tools to help businesses drive in-app sales - Social Media Today - March 26th, 2026 [March 26th, 2026]
- Missouri lawmakers weigh bills aimed at protecting children on social media, AI - First Alert 4 - March 26th, 2026 [March 26th, 2026]
- Snapchat rolls out new ad options to help brands increase their in-app presence - Social Media Today - March 26th, 2026 [March 26th, 2026]
- Most followed influencers in the world - Marketing4eCommerce - March 26th, 2026 [March 26th, 2026]
- Creator Economy, Influencer Marketing, And Social Media Events To Watch In May 2026 - Net Influencer - March 26th, 2026 [March 26th, 2026]
- Social Media Week is the Industrys Most Honest Conversation About Marketing - ADWEEK - March 20th, 2026 [March 20th, 2026]
- COPHs Dr. Angela Makris elected to lead international social marketing association - University of South Florida - March 20th, 2026 [March 20th, 2026]
- One Chargers Social Media Detox Journey and the Benefits of Choosing Presence over Scrolling - University of New Haven - March 20th, 2026 [March 20th, 2026]
- Dubai Turns to Glossy Marketing and Social-Media Crackdown to Protect Its Image - WSJ - March 20th, 2026 [March 20th, 2026]
- YouTube partners with FIFA on exclusive World Cup elements - Social Media Today - March 20th, 2026 [March 20th, 2026]
- Reddit partners with Pacvue to expand ad access - Social Media Today - March 20th, 2026 [March 20th, 2026]
- How to Use TikToks Verified Business Account Features and Local Feed - Social Media Examiner - March 20th, 2026 [March 20th, 2026]
- After the social media ban, old-school hobbies make a comeback - AFR - March 20th, 2026 [March 20th, 2026]
- Three months in, Australians say social media ban is working - but only just - Marketing-Interactive - March 20th, 2026 [March 20th, 2026]
- Too good to be true? How to vet tax advice - NPR - March 17th, 2026 [March 17th, 2026]
- DMWF Spotlight: The 2026 social media trends rewriting the rules of discovery and distribution - Marketing Tech News - March 17th, 2026 [March 17th, 2026]
- Reddit shares insight into the growth of sports fandoms in the app - Social Media Today - March 17th, 2026 [March 17th, 2026]
- Workshop to explore how AI is transforming social media - The Worcester News - March 17th, 2026 [March 17th, 2026]
- DMWF Spotlight: The state of social media in 2026: What the data reveals about platforms, performance, and the people behind the handles - Marketing... - March 17th, 2026 [March 17th, 2026]
- DMWF Spotlight: The new rules of B2B: Gen Z, AI, and the rise of social-first marketing - Marketing Tech News - March 17th, 2026 [March 17th, 2026]
- Meta is switching up its ad transparency labels in-stream - Social Media Today - March 17th, 2026 [March 17th, 2026]
- Meet the No-Name Creator: The Surprising Social Media Trend Driving Sales in 2026 - inc.com - March 15th, 2026 [March 15th, 2026]
- How short-form video on social media is impacting TV viewership in 2026 - YouGov - March 15th, 2026 [March 15th, 2026]
- Reddit publishes report on its B2B marketing opportunities - Social Media Today - March 15th, 2026 [March 15th, 2026]
- Deepfakes, wigs and the war on truth - AFR - March 15th, 2026 [March 15th, 2026]
- Respond to Government consultation on a social media ban - Big Brother Watch - March 15th, 2026 [March 15th, 2026]
- Why experts are worried about the latest peptides trend - ABC News - March 15th, 2026 [March 15th, 2026]
- The in-house entertainment studio is having its social media team moment - Digiday - March 11th, 2026 [March 11th, 2026]
- A 24-year-old who ditched her smartphone and social media wants you to be 'appstinent' too - CNBC - March 11th, 2026 [March 11th, 2026]
- Outstanding organic growth on social media earned Maxine Buchert this years Anders Wall Scholarship - STT Info - March 11th, 2026 [March 11th, 2026]
- How Companies Use AI Social Listening to Spot Trends and Boost ROI - U.S. Chamber of Commerce - March 11th, 2026 [March 11th, 2026]
- Join the Sals NBL Game Day Social Media Team - New Zealand National Basketball League - March 11th, 2026 [March 11th, 2026]
- Social media is fueling a generation of eating disorders - The Setonian - March 9th, 2026 [March 9th, 2026]
- Alex - not that one - from 'Love Is Blind' defends himself amid controversy - The Columbus Dispatch - March 9th, 2026 [March 9th, 2026]
- Ogilvy Health Australia launches OTC Influence to drive social media marketing for non-prescription brands - Mi-3.com.au - March 9th, 2026 [March 9th, 2026]
- Brand-building in the age of social: What Nike and Aldi get right - Campaign US - March 9th, 2026 [March 9th, 2026]
- Almost half of the U.S. consumers use TikTok as a search engine - Social Media Today - March 4th, 2026 [March 4th, 2026]
- Everything is Advertising: Social media and exploitative marketing - dailycampus.com - March 4th, 2026 [March 4th, 2026]
- 24 Gen Zers to watch in marketing and advertising - Ad Age - March 4th, 2026 [March 4th, 2026]
- How McDonalds CEOs Big Arch video escaped the brands control - Ad Age - March 4th, 2026 [March 4th, 2026]
- Meta updates ad metrics to align with other platforms - Social Media Today - March 4th, 2026 [March 4th, 2026]
- More teen social media bans are coming, but will they work? - Social Media Today - March 4th, 2026 [March 4th, 2026]
- Meta updates Edits app with more creation tools - Social Media Today - March 4th, 2026 [March 4th, 2026]
- Los Angeles social media addiction trial: Plaintiff identified only as KGM describes emotional toll of Instagram, YouTube use - ABC30 Fresno - March 2nd, 2026 [March 2nd, 2026]
- Brands see biggest growth on TikTok but organic reach is slowing on Instagram - Social Media Today - February 27th, 2026 [February 27th, 2026]
- Trump Media in talks to spin off Truth Social from DJT into independent stock - CNBC - February 27th, 2026 [February 27th, 2026]
- What social media addiction looks like, according to the woman suing Meta and YouTube - CNN - February 27th, 2026 [February 27th, 2026]
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- Google rolls out updates to image and video tool Flow AI - Social Media Today - February 26th, 2026 [February 26th, 2026]
- Why Social Media Marketing Will Dominate Brand Growth in 2026 - nerdbot - February 26th, 2026 [February 26th, 2026]
- How social media killed the food festival stars. And created others - ET BrandEquity - February 26th, 2026 [February 26th, 2026]
- LinkedIn shares top skills on the rise in marketing for 2026 - Social Media Today - February 26th, 2026 [February 26th, 2026]
- Eileen Gu and the rise of the Olympian influencer. - Northeastern Global News - February 20th, 2026 [February 20th, 2026]
- Did social media break a generation or just change it? : TED Radio Hour - NPR - February 20th, 2026 [February 20th, 2026]
- How Olympic brands are shifting marketing to the village and athlete social media - PRWeek - February 20th, 2026 [February 20th, 2026]
- ABA: SCAM Act will compel social media companies to protect consumers - ABA Banking Journal - February 20th, 2026 [February 20th, 2026]
- Why instinct and diversity are essential in brand social media success - Ad Age - February 20th, 2026 [February 20th, 2026]
- Zuckerberg defends Instagram policies in first bellwether social media addiction trial - Daily Journal - February 20th, 2026 [February 20th, 2026]
- Zuckerberg testifies in front of jury during social media addiction trial - Mashable - February 20th, 2026 [February 20th, 2026]
- Zuckerberg testifies at trial accusing social media firms of addicting kids to their platforms - Action News 5 - February 20th, 2026 [February 20th, 2026]
- Zuckerberg grilled about Meta's strategy to target 'teens' and 'tweens' - NPR - February 20th, 2026 [February 20th, 2026]