Mediaboss Marketing

Kinetic Social will access #HASHOFFs micro-influencer marketing platform to help brands reach out to the right target audiences

#HASHOFF, an influencer marketing platform, has partnered with Kinetic Social, a full-service provider of social advertising solutions, to provide better social media reach and engagement to Kinetics clients.

As part of the deal, Kinetic Social will have direct access to #HASHOFFs opt-in network of more than 150,000 influencers across all social media platforms to expand its social marketing capabilities.

Joel Wright, President, and Co-Founder of #HASHOFF

Joel Wright, President, and Co-Founder of #HASHOFF said Partnering with an industry leader like Kinetic in a complex landscape was a natural fit, bringing together two companies committed to pushing the envelope of whats possible on social. #HASHOFFs managed service solution is a leader in the industry, and were excited to see how this partnership can help bring even greater value to our brand partners and influencers alike.

Wright said that the companys objective is to bring a brands vision to life through the creative voices of influencers, delivering authentic brand engagement and measurement, and providing real ROI.

#HASHOFF will provide the required technology and expertise to enable Kinetic Social to identify and activate the audiences that matter most to their clients.

Our mission is to provide brands the most innovative and cutting edge solutions to engage the target audiences that matter most to them, and influencer marketing is a vital piece of the puzzle, saidJeff Thompson, SVP -Platform Partnerships, Kinetic Social. Influencers are providing a new and exciting way to combine the authenticity of a brand ambassador with the targeted focus of a digital campaign. Our partnership with #HASHOFF is another step toward ensuring our clients can engage us to design and execute all of their social marketing campaigns.

With 84% of marketers planning to increase their spending on influencer marketing, the segment has become the key channel for brands across social media. #HASHOFFs proprietary algorithms combine keywords, geography, and interest and past campaign performance to identify and activate the best micro-influencers for each brand in real-time.

Read Also:How Much Does Micro-Influencer Marketing Cost?

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Influencer Site #HASHOFF Partners with Kinetic Social - MarTech Series (press release) (blog)