Ingredients for a Successful Social Marketing Program
Category: Social Marketing
The Web is moving from a mostly promotional outlet for vendors to a place for content tailored for prospects. The information needs to be useful and timely for visitors and if they have questions, experts need to provide answers. IBM's Leslie Reiser talked about how to create a positive experience on the Web during a Social Media Week panel discussion in New York in February 2011....
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Ingredients for a Successful Social Marketing Program
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