Mediaboss Marketing

SAN DIEGO, CA--(Marketwire -08/09/12)- The conventional wisdom is that social marketing is all the rage in 2012 -- and that with each year that passes, more and more companies will invest more and more of their marketing budget into Facebook, Twitter, and Google+. New data suggests that social marketing may not be on the solid ground it is often said to occupy, however. The most recent findings show that while many business owners claim that social marketing is invaluable, their own marketing budgets often do not reflect this conviction -- that in fact, many companies invest less than 20% of their marketing budget on social marketing techniques. The debate over social media spend has won the attention of business development and social marketing expert James Price, of San Diego -- who says that, controversy aside, social marketing is utterly invaluable for all companies, especially small businesses.

According to the new data, most business owners believe that social marketing can be effective, but they also report to lukewarm levels of satisfaction with their own social marketing campaigns. The study's conclusion is that while social marketing really is effective, many business owners simply lack awareness and understanding of exactly how social marketing can have an impact, and of how that impact can be measured.

James Price of San Diego has responded to the study with a new press statement, noting that the debate over social marketing spend is really nothing new -- but rather, is a modern expression of an age-old business debate. "The debate will continue for years to come on where companies' marketing budgets should be spent," says Price. "Different methods of marketing work in different ways, and each method comes with its own form of analytics, so controversy over which methods are the best are simply part of doing business."

James Price of San Diego goes on to note that, debates and nitpicks aside, it is difficult to deny the impact that savvy social marketing strategies can have. "In today's marketing environment, the buzz is social media," says Price. "The bottom line is that companies need to reach as many potential customers as they can for the least amount of effort and spend -- and social networking provides some powerful tools for doing exactly that."

James Price, of San Diego company Aero Financial, is no stranger to innovative marketing techniques, nor to successful business development. His firm helps companies of all kinds develop strong business plans and marketing strategies, including unique approaches to social media.

ABOUT:

James Price of San Diego is the Chairman and CEO of Aero Financial, a firm devoted to providing superior business development and marketing services to companies of all kinds. With 25 years of experience in the financial sector, Price is skilled at discovering promising, under-funded business ventures and building them up through public financing options and investment banking. A proud veteran of the United States Army, James Price currently sits on the board of numerous organizations, including the YMCA and the I AM Foundation.

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James Price of San Diego: For Small Businesses, Social Media Spend Is Invaluable