Labour must straddle the education divide to achieve victory – The Social Market Foundation
New research shows the extent to which Labours hopes of achieving power depends on overcoming recent divisions between school-leavers and graduates.
In a paper published today by the Social Market Foundation (a cross-party think tank), leading political scientist Professor Rob Ford presents new analysis of Britains education divide and what it means for the coming general election. It shows that education is now one of the strongest predictors of vote choice and political values.
The divide is relatively recent, Prof Ford shows, having opened up since the 2016 Brexit referendum. In 2014, graduates and school-leavers were as likely to vote for Labour or Conservatives. However, Labour now does much better with university graduates and the Conservatives base has shifted towards those with GCSE qualifications or less.
This poses electoral challenges for all major parties. For the Conservatives to retain power, they can scarcely afford to lose seats in the red wall where school leavers are dominant but declining in numbers, whilst also having to stem losses in blue wall seats where graduates who now shun the party are the largest group. By contrast, for Labour to secure a Commons majority, they must gain at least 120 seats and will have to expand their coalition to include more school leavers, who are overrepresented in the constituencies Labour has lost to the Conservatives since 2015 and needs to win back.
With the political agenda currently dominated by economic issues like the cost-of-living that dont divide people as strongly on educational lines, politicians may have an easier job bringing both sides together. However, there are still big issues on the agenda which divide voters deeply by education, including immigration and the environment. More broadly, university graduates express much more liberal values while school leavers tend to hold authoritarian views value orientations which inform a wide variety of political beliefs.
School leavers are declining rapidly as a share of the electorate everywhere, with particularly steep declines in many competitive red wall seats. Graduate shares are growing fastest in seats in and around London, and a growing swathe of blue wall seats in the London commuter belt now have graduate majorities.
Other key findings include:
Rob Ford, Professor at The University of Manchester and Senior Fellow at UK in a Changing Europe, said:
The education divide is here to stay, with implications for all the political parties. Our new report underlines how education has become a central dividing line in politics, second only to age as a predictor of voters choices. All parties face new challenges from an electoral landscape being reshaped by demographic change, and neither Labour nor the Conservatives can hope to win the next general election without bridging the deep divide between graduates and school leavers, two groups with distinct identities and values who have been at loggerheads ever since the EU referendum.
Professor Anand Menon, Director of UK in a Changing Europe, said:
Our politics are changing. Recent electoral volatility can be put down to a number of factors. One of these is the emergence of new fault lines such as the education divide identified so clearly in this excellent report. This has significant electoral implications going forward, as Professor Ford clearly argues. It also has implications for perceptions of, and approaches to, higher education.
Dr Aveek Bhattacharya, Director of the Social Market Foundation, said:
As this research shows, the education divide has emerged rapidly to become one of the most significant electoral phenomena of recent times. That is of vital importance to political strategists seeking to win elections. But the bigger challenge is for the politicians that have to bring graduates and school-leavers together, help them to treat one another with respect and unite them in shared national project. The education divide must be healed, not just exploited.
Notes
Figure 1: Shares (%) of England and Wales residents by qualification level (2001-2021 censuses)
Figure 2: The education divide in Conservative support, 2014-2023
Source: British Election Study internet panel 2014-2023
Figure 3: The education divide in Labour support 2014-2023
Source: British Election Study internet panel 2014-2023
Contact
Visit link:
Labour must straddle the education divide to achieve victory - The Social Market Foundation
- Feeling FOMO for something thats not even fun? Its not the event youre missing, its the bonding - The Conversation - April 5th, 2025 [April 5th, 2025]
- 11 ways to use AI in social media (not just for content creation) - Hootsuite - April 5th, 2025 [April 5th, 2025]
- Trump on Tariffs: Relax, Im Purposely Crashing the Market - New York Magazine - April 5th, 2025 [April 5th, 2025]
- AI in Social Media Market Status, Growth, and Trends Insights | Scope By 2032 - openPR.com - April 5th, 2025 [April 5th, 2025]
- Study: 70% of performance marketers testing new ad formats amid diminishing returns on social - Marketing-Interactive - April 5th, 2025 [April 5th, 2025]
- The Best Time to Post in 2025, Based on 30K Brands and Creators - Social Media Today - April 1st, 2025 [April 1st, 2025]
- META, PINS, or SNAP: Which Social Media Stock Can Withstand a Market Correction? - TipRanks - April 1st, 2025 [April 1st, 2025]
- xAI Acquires X in a Deal That Secures the Apps Immediate Future - Social Media Today - April 1st, 2025 [April 1st, 2025]
- Consumer experience on social media can affect ad performance, says research - marketing-beat.co.uk - April 1st, 2025 [April 1st, 2025]
- Business tips: How to use social media to your advantage (and why it works) | OPINION - Cape Cod Times - March 30th, 2025 [March 30th, 2025]
- How to Use Disruptive Storytelling to Thrive as a Marketer - Social Media Examiner - March 30th, 2025 [March 30th, 2025]
- JCPenney embraces social-first marketing with VaynerMedia hire - Marketing Dive - March 30th, 2025 [March 30th, 2025]
- Will Instagram Be the Most Important Social Marketing Channel in 2020? - Spiceworks News and Insights - March 30th, 2025 [March 30th, 2025]
- 10 Best Social Media Marketing Books to Read in 2020 - Spiceworks News and Insights - March 30th, 2025 [March 30th, 2025]
- TikTok Outlines Updates To In-Stream Shopping Ads and Options - Social Media Today - March 30th, 2025 [March 30th, 2025]
- YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing - Hello Partner - March 30th, 2025 [March 30th, 2025]
- Metas Instagram Announces New AI-Powered Tools, Creator Marketing Solutions - Adweek - March 30th, 2025 [March 30th, 2025]
- Why your business needs a social media marketing agency to thrive online - Arizona Big Media - March 30th, 2025 [March 30th, 2025]
- Social media suggests seed oils like canola are bad for you. More science is saying otherwise - CBC News - March 30th, 2025 [March 30th, 2025]
- Pinterest Shares Coachella Fashion Trends Based on Pin Searches - Social Media Today - March 30th, 2025 [March 30th, 2025]
- Digiday+ Research Briefing: A look at the state of social marketing as the TikTok ban draws near - Digiday - March 13th, 2025 [March 13th, 2025]
- Social Media Using You For Marketing Test Without Consent? Shocking Revelation Made By New Study - NDTV - March 13th, 2025 [March 13th, 2025]
- Trump makes flurry of posts as global markets fall amid fears of US recession - The Guardian US - March 13th, 2025 [March 13th, 2025]
- I want to be the anti-Steven Bartlett: Is this social medias secret svengali? - The Drum - March 13th, 2025 [March 13th, 2025]
- How SMM panels are reshaping the industry: The future of social media marketing - London Daily News - March 13th, 2025 [March 13th, 2025]
- Indian Women's Wear Market Growth Fueled by Social Media Influence and Celebrity Endorsements - openPR - March 13th, 2025 [March 13th, 2025]
- AI, advertising and authenticity: The battle over social media bots - Marketing Tech - March 9th, 2025 [March 9th, 2025]
- Is This the Beginning of the End of Big Social Media? - CMSWire - March 9th, 2025 [March 9th, 2025]
- Reaching Gen Z in unexpected placeshow brands can win their attention - Ad Age - March 9th, 2025 [March 9th, 2025]
- Tech giants oppose YouTube's exemption from Australia's social media ban for children - Storyboard18 - March 9th, 2025 [March 9th, 2025]
- TikTok Sets Deadline for the Switch to Its Creative Suite - Social Media Today - March 1st, 2025 [March 1st, 2025]
- Later Announces Partnership with Snap Inc. Delivering the Industry's Most Comprehensive Integration for Social and Influencer Marketing - PR Newswire - March 1st, 2025 [March 1st, 2025]
- Safety Jevon Holland thinks Dolphins' social media indicates they've 'kind of moved on' - NFL.com - March 1st, 2025 [March 1st, 2025]
- How TikTok Users Respond to Music in Brand Promotions - Social Media Today - February 27th, 2025 [February 27th, 2025]
- Cyber Social Media Marketing Unveils Major Platform Upgrade with Advanced AI Algorithms and Tools to Deliver Greater Value for Global Users - Macau... - February 27th, 2025 [February 27th, 2025]
- New research unveils the "dark side" of social media influencers and their impact on marketing and consumer behaviour - University of... - February 27th, 2025 [February 27th, 2025]
- There's a Creative Revolution at the Heart of #HillmanTok - Adweek - February 25th, 2025 [February 25th, 2025]
- What Lush learned from three years of being mostly offline - Marketing Brew - February 25th, 2025 [February 25th, 2025]
- The 'dark side' of social media influencers and their impact on marketing and consumer behavior - Phys.org - February 25th, 2025 [February 25th, 2025]
- Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on Meta - Digiday - February 25th, 2025 [February 25th, 2025]
- Call for regulation to protect people with substance use disorder from exploitative marketing practices on social media - Medical Xpress - February 25th, 2025 [February 25th, 2025]
- UK Universities are reluctant to break a toxic social media relationship - LSE - February 25th, 2025 [February 25th, 2025]
- Global Trends in Social Media Marketing: How Instagram Leads the Way - World Business Outlook - February 23rd, 2025 [February 23rd, 2025]
- Snapchat Highlights the Value of AR in Driving Audience Connection - Social Media Today - February 23rd, 2025 [February 23rd, 2025]
- The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty Hair - Business Insider - February 23rd, 2025 [February 23rd, 2025]
- Gen Z job seekers are turning to social media to find employment. Expert tips on making it work for you - Fortune - February 23rd, 2025 [February 23rd, 2025]
- Assessing the Winners of the Super Bowl Ad Blitz [Infographic] - Social Media Today - February 23rd, 2025 [February 23rd, 2025]
- TikTok Launches Updated Automotive Ad Options - Social Media Today - February 23rd, 2025 [February 23rd, 2025]
- TikTok Launches Automotive Ads Even as Its Future In the US Remains Uncertain - Adweek - February 23rd, 2025 [February 23rd, 2025]
- Social Media: An Irreplaceable Marketing Tool - BW Marketing World - February 23rd, 2025 [February 23rd, 2025]
- The Future Of Social Media Marketing Is Real, Raw & AI-powered - BW Marketing World - February 23rd, 2025 [February 23rd, 2025]
- AI Is Transforming the Workplace Including Social Media Marketing. Here's How Businesses Can Actually Use It. - Entrepreneur - February 18th, 2025 [February 18th, 2025]
- How to Build a Marketing Strategy That Doesnt Depend on Social Media - SUCCESS Magazine - February 18th, 2025 [February 18th, 2025]
- Houston ISD board votes 9-0 in favor of seeking legal action against social media platforms - ABC13 Houston - February 18th, 2025 [February 18th, 2025]
- Beyond Likes and Shares How to Leverage Influencer Partnerships in the New Era of Social Media - Entrepreneur - February 18th, 2025 [February 18th, 2025]
- Trump Media says it lost more than $400 million last year while revenue dropped 12% - CBS News - February 18th, 2025 [February 18th, 2025]
- Targets DEI retreat: Inclusivity was never more than a marketing stunt - MarTech - February 18th, 2025 [February 18th, 2025]
- Merchantwise expands with social and influencer marketing acquisition - Marketing Interactive - February 18th, 2025 [February 18th, 2025]
- BuzzFeed to launch new social media platform in beta this year - Performance Marketing World - February 18th, 2025 [February 18th, 2025]
- Could long form writing be a secret to business success? - Stuff - February 18th, 2025 [February 18th, 2025]
- Will Law Firm Marketing Change Under the Trump Administration? - The Social Media Butterfly - February 14th, 2025 [February 14th, 2025]
- Caught in the Web: Surviving the Unpredictable World of Social Media Algorithms - Passionate In Marketing - February 14th, 2025 [February 14th, 2025]
- AI Licensing Deals With Google and OpenAI Make Up 10% of Reddit's Revenue - Adweek - February 14th, 2025 [February 14th, 2025]
- Social media groups can offer support to new parents. Heres how to tell if theres marketing involved - The Conversation - February 14th, 2025 [February 14th, 2025]
- Foxs IndyCar marketing campaign drawing nearly 90% positive social media sentiment - Sports Business Journal - February 14th, 2025 [February 14th, 2025]
- Nextech3D.ai Embarks on Social Media Marketing and Unveils New AI Product Suite - TipRanks - February 14th, 2025 [February 14th, 2025]
- Leadership Through Turbulence: Insights from Maggie Schmerin of United Airlines - Adweek - February 14th, 2025 [February 14th, 2025]
- Skipton social media marketing prodigy wins Young Apprentice of the Year award - Yahoo News UK - February 14th, 2025 [February 14th, 2025]
- How one brand is looking to bring trust and authenticity to social commerce - Marketing Week - February 14th, 2025 [February 14th, 2025]
- Nextech3D.ai Launches First-Ever Social Media Marketing Initiative As New AI 3D Products Emerge - Batesville Daily Guard - February 14th, 2025 [February 14th, 2025]
- AI Tools for Social Media Market Share will be booming in next 10 years - openPR - February 14th, 2025 [February 14th, 2025]
- Nextech3D.ai Launches First-Ever Social Media Marketing Initiative As New AI 3D Products Emerge - Weatherford Democrat - February 14th, 2025 [February 14th, 2025]
- Report Looks at Average Social Media Post Performance in the Major Apps - Social Media Today - February 7th, 2025 [February 7th, 2025]
- Crowdfunding Market to Grow by USD 540.1 Billion (2025-2029), Driven by Social Media Promotion, Report on How AI Is Redefining the Market Landscape -... - February 7th, 2025 [February 7th, 2025]
- Daves Hot Chicken: Harnessing a hype machine - Creativebrief - February 7th, 2025 [February 7th, 2025]
- SOCIAL Celebrates Valentines with a Retro Twist, Partnering with Nestl KITKAT for a Sweet Throwback - Passionate In Marketing - February 7th, 2025 [February 7th, 2025]
- Social media fragmentation exposes cracks forming in Super Bowl second screen plans - Digiday - February 5th, 2025 [February 5th, 2025]
- Stock Images Market to Grow by USD 1.28 Billion by 2029, Increased Use in Digital and Social Media Marketing Boosts Market, AI-Redefined Landscape... - February 5th, 2025 [February 5th, 2025]
- Why the NFLs MVPs Might Be Moms - Adweek - February 5th, 2025 [February 5th, 2025]
- Threads is becoming brand's platform of choice, according to Sprout Social - Marketing Beat - February 5th, 2025 [February 5th, 2025]