Mediaboss Marketing

Written by Karen Kovacs Dydzuhn Wednesday, 21 March 2012 16:30

The proliferation of social media platforms is a by-product of ever-changing technology. Theres Facebook, Twitter, Google Plus, LinkedIn, and Tumblr, to name a few. However, Bill DeRosa, co-founder of Talking Finger, a social media marketing company, cautioned local business owners about utilizing social media unless theyre willing to invest time and effort.

The success of using social platforms depends upon how much you engage, DeRosa said at a recent business forum on social media marketing at Spadaccino and Leo P. Gallagher & Son Community Funeral Home. You have to be 100 percent committed.

Sponsored by the Power Network of the Monroe and Newtown Chambers of Commerce, DeRosas presentation was supposed to address the simple steps to social media, but he dispelled this notion at the outset of the morning workshop.

Not only do businesses need to commit to spending time on cultivating effective and appropriate social media platforms but they must also frequently post innovative and even quirky comments to keep people engaged.

In putting together a plan for social media, DeRosa recommended that traditional marketing tools, such as advertising, be integrated with a companys online presence.

DeRosa advised audience members to consider how their companies will use the data generated to build their businesses. When you build a synergy, social media creates a trust with traditional advertising and marketing, he said.

Clients get to know businesses through social media. In welcoming more than 50 business professionals to the workshop, Harriette Trevino, Power Network president and owner of Bulls Head Printers, said the networking group works because people like to do business with people they know, like and trust.

Building relationships

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Local businesses receive tips on using social media marketing; 'You have to be 100 percent committed,' they are told ...