Mediaboss Marketing

Marin is contributing to the fast-growing platform its experience in assisting marketers in optimizing over $40 billion in digital advertising spend.

FREMONT, CA: Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, has enhanced its flagship MarinOne platform with the ability to manage Instacart Ads. This integration enables brands to communicate directly with customers at the time of transaction.

Marin is contributing to the fast-growing platform its experience in assisting marketers in optimizing over $40 billion in digital advertising spend.

In North America, Instacart is the leading online grocery platform. Today, Instacart works with over 600 national, regional, and local retailers, including unique brand names, to deliver from approximately 55,000 locations in over 5,500 cities across the United States and Canada. Instacart provides self-service and managed ad services to over 2,500 CPG clients, including all of the Top 25 CPG companies.

Self-service To assist in generating more demand, the MarinOne platform combines lower-funnel marketplace advertising with paid search and paid social marketing. Marketers may coordinate their efforts across channels to ensure that they work flawlessly throughout the customer journey.

"Customer habits shifted during the pandemic and online grocery delivery was a big beneficiary," stated Chris Lien, Marin's Chairman and CEO. "As the leading online grocery platform in North America, Instacart is a must-have part of digital marketing strategies. We are delighted to give advertisers on Instacart the power of MarinOne to maximize return on their investment."

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MarinOne Announces Integration with Instacart Ads - CIO Applications