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But a new report from BI Intelligencefinds thatwhat really determines which brands win and lose is who gets there first and keeps the lights on.Often, brands sit on the sidelines waiting to see if the latest social network craze will really become the next Instagram. Our analysis finds that this is the wrong approach. Brands should jump into emerging social networks early.

The report includes a downloadable Excel file with a list of the top 83 consumer-facing global brands and the size of their follower bases on Facebook and Twitter, along with our extensive data sets analyzing how brands perform comparatively based on when they joined the network.

We also look at who the early-adopter effect matters to the most, and which brands managed to buck the trend and catch up anyway, despite a late start.

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Here's a look at some of the study's key findings:

The report is full of charts and data that can be easily downloaded and put to use.

Incidentally, BI Intelligence also recently published an analysis of data showing that college students are receptive to Snapchat-based marketing.

In full, the report:

For full access to the report on The Early Adopter Effect and all BI Intelligence's social media charts and analysis, sign up for a free trial subscription today.

Go here to see the original:
Marketers Aren't Paying Enough Attention To The Benefits Of Joining Social Networks Early