McDonalds The Big Hug in the times of social distancing – ETBrandEquity.com

Category: Social Marketing

McDonalds The Big Hug in the times of social distancingMcDonalds India North & East has launched The Big Hug campaign highlighting peoples desire to hug their loved ones during social distancing.

As part of the campaign conceptualised by DDB Mudra, the company has introduced double patty burgers which include two patties squeezed together in one tight hug, and are named as Big Hug burgers.

Robert Hunghanfoo, head, CPRL (Connaught Plaza Restaurants operates McDonalds restaurants in North and East India) said, With this campaign, we are offering our customers new ways to enjoy the burgers they love and engaging with them in a unique way, by offering double patty variants in their McDonalds favourite menu items. We hope our customers feel the tight hugs with the Big Hug Burger, just like our patties squeezing each other tightly.

Ashutosh Sawhney, managing partner DDB Mudra Group, North, said, McDonalds has introduced burgers that are born out of this very unfulfilled desire of hugging for its teeming fans, a proposition that is as heartfelt as it is delicious."

See the article here:
McDonalds The Big Hug in the times of social distancing - ETBrandEquity.com

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August 27th, 2020
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