Mediaboss Marketing

By now, the majority of real estate professionals have realized that social media is a language that should be spoken fluentlynot just in certain niche groups or generations. But being involved in social media and excelling at it are two different things, and many are using social marketing solely as a means to promote themselves and their business. If thats the case for your company, then youre doing it all wrong.

So how can you do it right? Louise Deely, an associate broker with Realty Connect USA, in Woodbury N.Y., has hit a sweet spot with consumer connections. Her number one piece of advice? It cant just all be about real estate.

How Pop-a-Note targets this critical element of an agents marketing toolkit as well as a quick overview of the systems features will be highlighted in a webinar open to all subscribers by RISMedia next week. Click here for dates and times!

In a recent Mashable article, Nellie Akalp, the CEO of CorpNet.com, notes that for businesses, only 5 to 10 percent of social media activity should be self-promotional. Social media is all about building relationships and growing trust, writes Akalp, whose company helps entrepreneurs with budding businesses. Its okay to ask for the sale, just not in social channels.

A 14-year real estate veteran, Deely concurs. I try to inject humor into my marketing. It makes clients aware youre there, so later on, when they think of real estate, they think of you.

In order to stay top-of-mind with her clients, Deely recently picked up RISMedias new social marketing system, Pop-a-Note, which allows real estate professionals to keep in touch using interesting and fun pop culture conversation-starter emails, including real-estate-related topics that are branded to the agent and further include an agent-branded News Hub web page where clients link to further reading and real estate news headlines.

The Pop-a-Note conversational marketing system is based on the idea that by providing clients with interesting content, you are both entertaining them and building a stronger relationship. The system provides agents with a wealth of original content written by the RISMedia editorial team and includes topics ranging from pop culture to health, travel, business, technology, real estate and more.

How Pop-a-Note targets this critical element of an agents marketing toolkit as well as a quick overview of the systems features will be highlighted in a webinar open to all subscribers by RISMedia next week. Click here for dates and times!

Pop-a-Note allows you to choose the information you send, when you send it and who you send it to and allows users to fully edit the notes or write their own. New features released this week offer a branding power-play with beautifully branded email notes linking to an agent-branded News Hub where subscribers can read the full content plus the latest real estate headlines, all while viewing the agents photo, logo and contact information.

So far, Deely has found Pop-a-Note content to be an effective conversation starter.

Read the original:
Media Maven: Innovative Agent Boosts Client Connections with Pop-a-Note